Fenyangwang ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ୍ୟ ପ୍ୟାକେଜିଂ

Press Kit

Unique Properties

The product was designed for the establishment of 30 years of the enterprise. The designer combined the product with the Chinese calendar. In China, a Calendar is an indispensable tool in daily life and work. They tear off a page every day to represent the arrival of a new day. Instead, the designer "save" calendars from 30 years ago on the packaging. The purpose is to let consumers know that the enterprise has 30 years of historical experience, they offer 30 years of classic quality.

Dimensions & Packaging

145mm*90mm*235mm

Tags

Liquor, packaging, liquor packaging, creative packaging

Production Technology

Cardboard box，Printing technology

Design Challenge

Visual symbolization

Research

The design team inspected the brewing workshop and got familiar with the characteristics of corporate culture. 30 years of persistence is very difficult for a Chinese enterprise. 30 years of persistence, just for a bottle of good wine.

Inspiration

The design inspiration comes from the Chinese calendar, which is a tool to record time. Time is the most important factor in making good wine. Therefore, the packaging design shows the brewing date in the form of Chinese calendar. The packaging design adopts a retro approach, recording the brewing time 30 years ago with the Chinese calendar.

Project Duration

Start in October 2020 and finish in December 2020

Operation Flow

Product design uses the design style of imitation. The 30-year-old wine comes from 30-year-old enterprises. Time is the best winemaker. The preserved Chinese calendar is a good product display.