Prakrishi ଶୁଖିଲା ଫଳ ପ୍ୟାକେଜିଂ

Press Kit

Unique Properties

Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.

Dimensions & Packaging

Width 140mm X Height 210mm

Tags

Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,

Production Technology

Swiss Pack Zip Lock Packaging With 4 Color Printing

Design Challenge

Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.

Research

Understand the consumer mind set and need of the very market it is going to sell,

Inspiration

Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.

Project Duration

The project started in July 2020 in India and finished in December 2020 in India

Operation Flow

Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.

Patents

None

Image Credits

Vishal Vora and Team