Love Art ଅଭିଯାନ by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ବିଜ୍ଞାପନ, ବିପଣନ ଏବଂ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.

ବ୍ରୋଞ୍ଜବିଜ୍ଞାପନ· 2024

Love Art ଅଭିଯାନ

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ବିଜ୍ଞାପନ Category

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Verified Award Winner
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Colors

The Design

About Love Art ଅଭିଯାନ

ନିଜର ପ୍ରଥମ ଅଭିଯାନରେ, Winghook ଏକ ସାହସିକ ଏବଂ କଳାତ୍ମକ ପ୍ରୟାସରେ ଲିପ୍ତ ହୋଇଛି ଯାହା ଏକ ପ୍ରଭାବଶାଳୀ ବକ୍ତବ୍ୟ ପ୍ରଦାନ କରିବାକୁ ଲକ୍ଷ୍ୟ ରଖିଛି। ଡିଜିଟାଲ୍ ହସ୍ତକ୍ଷେପ ଏବଂ କଳାତ୍ମକ ପୁନର୍ବ୍ୟାଖ୍ୟାର ଏକ ସୂକ୍ଷ୍ମ ସମ୍ମିଶ୍ରଣ ବ୍ୟବହାର କରି, Winghook କଳା ଇତିହାସର ପ୍ରସିଦ୍ଧ ମାଷ୍ଟରପିସ୍‌ଗୁଡ଼ିକୁ ନିଜର କାହାଣୀରେ ଅନ୍ତର୍ଭୁକ୍ତ କରିଛି। ଦକ୍ଷ ହସ୍ତକ୍ଷେପ ଦ୍ୱାରା, ଏହି ଅଭିଯାନ ଦର୍ଶକମାନଙ୍କୁ ଅସଙ୍ଗତି ଚିହ୍ନଟ କରିବାକୁ ଚ୍ୟାଲେଞ୍ଜ କରେ, ସଠିକତା ଏବଂ ସୂକ୍ଷ୍ମତା ସହିତ। ପରିଚିତ କ୍ଲାସିକ୍‌ଗୁଡ଼ିକୁ ନୂତନତ୍ୱପୂର୍ଣ୍ଣ ପରିବର୍ତ୍ତନ ସହିତ ତୁଳନାତ୍ମକ ଉପସ୍ଥାପନ କରି, Winghook କେବଳ ଚିନ୍ତନକୁ ଆମନ୍ତ୍ରଣ କରେ ନାହିଁ, ବରଂ କଳାତ୍ମକ ସମ୍ପଦର ଅଖଣ୍ଡତା ରକ୍ଷା କରିବାରେ ନିଜର ଦକ୍ଷତା ପ୍ରକାଶ କରେ।

The Recognition

About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର

Love Art ଅଭିଯାନ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Love Art ଅଭିଯାନ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Love Art ଅଭିଯାନ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.