Chiang Hu Baijiu by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2021
Chiang Hu Baijiu
Client: Lascaux Design Institute Inc.
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
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- Verified Award Winner
- Verify Award Status for #124513
The Design
About Chiang Hu Baijiu
ଚାଇନାର ପାରମ୍ପାରିକ ମଦ (ଧଳା ମଦ, ଚାଉଳ ମଦ, ହଳଦିଆ ଚାଉଳ ମଦ, ଫଳ ମଦ ଇତ୍ୟାଦି) ଆଧୁନିକ ଧାରା ସହିତ ମିଳିତ ହୋଇ ନୂତନ ଚାଇନିଜ୍ ଅଭିବ୍ୟକ୍ତି, ଆନ୍ତର୍ଜାତୀୟ ଅଭିବ୍ୟକ୍ତି ପାଇଁ ଏହା ପ୍ରତିବଦ୍ଧ | ବୋତଲର ସମ୍ମୁଖରେ ପକ୍ଷୀମାନଙ୍କର ଏକ ବିସ୍ତୃତ ଖୋଦିତ | ବୋତଲର ବିପରୀତ ପାର୍ଶ୍ୱରେ ଚାଇନାର ଫେନହେ ନଦୀର ଦୃଶ୍ୟ, ୱିନେରୀର ଜନ୍ମସ୍ଥାନ | ମଦ ମାଧ୍ୟମରେ ପକ୍ଷୀମାନେ ଉଚ୍ଚ ଆକାଂକ୍ଷା ପ୍ରକାଶ କରି ପର୍ବତ ଏବଂ ନଦୀ ଉପରେ ଉଡ଼ନ୍ତି |
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Chiang Hu Baijiu A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Chiang Hu Baijiu ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Chiang Hu Baijiu ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. - Dimensions & Packaging
- The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping. - Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion. - Design Challenge
- Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
- Research
- The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
- Inspiration
- On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations. - Project Duration
- The project started in Suzhou on New Year's Day, 2021.
- Operation Flow
- When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang - Image Credits
- EvanChen
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