WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 A' Design Award ଲୌହ ପୁରସ୍କାର in ମୁଦ୍ରଣ ଏବଂ ପ୍ରକାଶିତ ମିଡିଆ ଡିଜାଇନ୍ Competition Category.
ଲୌହମୁଦ୍ରଣ· 2022
WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର
Client: Emanuela Spedicato, SeTe srl
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ମୁଦ୍ରଣ Category
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- Verified Award Winner
- Verify Award Status for #136363
The Design
About WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର
ପ୍ରଥମ ବିଶ୍ୱଯୁଦ୍ଧ ସାଂସ୍କୃତିକ ଟ୍ରେଲ୍ ହେଉଛି ଇଟାଲୀୟ ଆଲ୍ପସର ଏକ ପାହାଡ଼ୀ ପଥ ପାଇଁ ଏକ ଫୋଲଡିଂ ମାନଚିତ୍ର ସହିତ ଏକ ଗାଇଡ୍ ବୁକ୍। ଏହି ପୁସ୍ତକଟିରେ ୯୪ଟି ପୃଷ୍ଠା ଅଛି ଏବଂ ଏହାର ଆକାର ୧୮୫ ବାଇ ୨୩୫ ମିଲିମିଟର। ଶେଷ ପୃଷ୍ଠାରେ ଥିବା ଏକ କାଗଜ ଫୋଲ୍ଡରେ ୧:୨୫୦୦୦ ମାପର ଏକ ମାନଚିତ୍ର ରହିଛି, ଯାହା ଖୋଲିଲେ ୭୦୦ ବାଇ ୭୦୦ ମିଲିମିଟର ହୋଇଯାଏ। ଏହି ପଥର ଆଠଟି ପର୍ଯ୍ୟାୟକୁ ଲମ୍ବ, ଉଚ୍ଚତା ଏବଂ ସମୟର ବିବରଣୀ ସହିତ ବର୍ଣ୍ଣନା କରାଯାଇଛି। ପୁରୁଣା ଫଟୋଗ୍ରାଫ୍, କବିତା ଏବଂ ଛୋଟ ଛୋଟ ପାଠ୍ୟଗୁଡ଼ିକ ସେହି ପାହାଡ଼ମାନଙ୍କରେ ପ୍ରଥମ ବିଶ୍ୱଯୁଦ୍ଧର ସ୍ମରଣ କରାଇଥାଏ। ଏକ ଗାଢ଼ ସବୁଜ ରଙ୍ଗ ପ୍ୟାଲେଟ୍ ଏବଂ ଟାଇପ୍ରାଇଟର ଶୈଳୀର ଫଣ୍ଟ ସେହି ସମୟକାଳକୁ ସୂଚିତ କରେ। ଟ୍ରେକର୍ମାନେ ପଥ ଉପରେ କେବଳ ହାଲୁକା ମାନଚିତ୍ରଟି ହିଁ ସାଙ୍ଗରେ ନେଇପାରିବେ।
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। WWI Cultural Trail ଗାଇଡ୍ ବୁକ୍, ମାନଚିତ୍ର ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensions & Packaging
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Production Technology
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Design Challenge
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Research
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Project Duration
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Operation Flow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patents
- ©Emanuela Spedicato 2021
- Team Members
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
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