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Type Specimen Alskar ଟାଇପ୍ଫେସ୍ by Paul Robb and Moira Bartoloni

Type Specimen Alskar ଟାଇପ୍ଫେସ୍ by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.


ରୌପ୍ୟଗ୍ରାଫିକ୍· 2022

Type Specimen Alskar ଟାଇପ୍ଫେସ୍

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category

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The Design

About Type Specimen Alskar ଟାଇପ୍ଫେସ୍

ଅଲସ୍କର ସାନ୍ସ ହେଉଛି ଏକ ଚମତ୍କାର ସମସାମୟିକ ପ୍ରଶସ୍ତ ୱାନ୍ ସାନ୍ସ ସେରିଫ୍ ଟାଇଫେସ୍, ଦୃ strong ଷ୍ଟାଇଲିଷ୍ଟିକ୍ ଜ୍ୟାମିତିକ ପ୍ରାମାଣିକ ଭିନ୍ନତା ସହିତ, ନ est ତିକତା ଉପରେ ଚିତ୍ର ଆଙ୍କିଥାଏ ଏବଂ ପରିବର୍ତ୍ତିତ ସମସାମୟିକ ନ est ତିକତାକୁ ପ୍ରତିନିଧିତ୍ୱ କରେ | ପ୍ରକାରର ନମୁନା ଏକ ଖବରକାଗଜ A2 ଭାବରେ ମୁଦ୍ରିତ ହୋଇଥିଲା (ଫୋଲଡ୍ ଏବଂ A4 ଭାବରେ ପଠାଯାଇଥିଲା) ଏବଂ ଟାଇପ୍ଫେସ୍କୁ ଏକ ଆଧୁନିକ ଅନୁଭବ ଏବଂ ଅଭିଜ୍ଞତା ସହିତ ଉପସ୍ଥାପନ କରେ |

The Recognition

About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର

Type Specimen Alskar ଟାଇପ୍ଫେସ୍ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Type Specimen Alskar ଟାଇପ୍ଫେସ୍ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Type Specimen Alskar ଟାଇପ୍ଫେସ୍ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging
The project was designed in A2 spreads, folded to A4
Tags
Font design, Branding, Identity, Type design
Production Technology
The final specimen was printed on newspaper stock in CMYK
Design Challenge
The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research
We researched the Brutalist movement in both architectural and visual arts.
Inspiration
The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration
The type face was developed from September 2021 and release January 2022.
Operation Flow
The specimen was sent to existing and potential design customers.
Team Members
Paul Henry robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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