Can You See the Music ଗତିଶୀଳ ପରିଚୟ by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟଗ୍ରାଫିକ୍· 2022
Can You See the Music ଗତିଶୀଳ ପରିଚୟ
Client: Franz Liszt Chamber Orchestra
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category
- 33,208
- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music ଗତିଶୀଳ ପରିଚୟ
ଫ୍ରାଞ୍ଜ ଲିଜଟ ଚାମ୍ବର ଅର୍କେଷ୍ଟ୍ରା ପାଇଁ ସୃଷ୍ଟି ହୋଇଥିବା କାର୍ଯ୍ୟ ହେଉଛି ଏକ ସଂଗୀତ ଚାଳିତ ଗତିଶୀଳ ବ୍ରାଣ୍ଡ ପରିଚୟ ଯାହାକି ଅର୍କେଷ୍ଟ୍ରାର ଭିଜୁଆଲ୍ ରୂପକୁ ପୁନର୍ଜୀବିତ କରିବାକୁ ଲକ୍ଷ୍ୟ ରଖିଛି | ଏହାର ସୃଷ୍ଟିକର୍ତ୍ତାମାନେ ଏକ ବିକଳ୍ପ ସଂଗୀତ ଭାଷା ଉଦ୍ଭାବନ କରିଛନ୍ତି, ଯାହା ଦ୍ defined ାରା ନିର୍ଦ୍ଦିଷ୍ଟ ନିର୍ଦ୍ଦେଶାବଳୀ ସେଟ୍ ମଧ୍ୟରେ ଯେକ any ଣସି ମେଲୋଡି ଭିଜୁଆଲ୍ ହୋଇପାରିବ | ପରିଚୟ ଅର୍କେଷ୍ଟ୍ରାର ପ୍ରତ୍ୟେକ ସଦସ୍ୟଙ୍କୁ ନିଜର ବ୍ୟକ୍ତିଗତ ଲୋଗୋ ନିର୍ମାଣ କରିବାକୁ ଅନୁମତି ଦେଇଥାଏ, ଯାହାକି ସେମାନଙ୍କର ପ୍ରିୟ ଖଣ୍ଡ ସହିତ ଜଡିତ | ଅଧିକନ୍ତୁ, ଏକ କଷ୍ଟମ୍ ବିକଶିତ ଲୋଗୋ ଡିଜାଇନ୍ ପ୍ରୟୋଗ ହେତୁ, ଦର୍ଶକମାନେ ମଧ୍ୟ ପରିଚୟ ନବୀକରଣ ପ୍ରକ୍ରିୟାର ଏକ ସକ୍ରିୟ ଅଂଶ ହୋଇପାରନ୍ତି |
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Can You See the Music ଗତିଶୀଳ ପରିଚୟ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Can You See the Music ଗତିଶୀଳ ପରିଚୟ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Can You See the Music ଗତିଶୀଳ ପରିଚୟ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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