Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2022
Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ
by Changshu Institute of Technology
Client: Changshu Institute of Technology
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 26,870
- Verified Award Winner
- Verify Award Status for #138716
The Design
About Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ
ୟୁନାନ୍ ଅନେକ ଜାତିଗତ ସଂଖ୍ୟାଲଘୁଙ୍କର ଗୃହ ଅଟେ ଯେଉଁମାନଙ୍କର ନିଜସ୍ୱ ଅନନ୍ୟ ଖାଦ୍ୟ ଶୈଳୀ ରହିଛି। ୟୁନାନ୍ରେ ଏକ ପ୍ରତିନିଧି ପାରମ୍ପରିକ ମୁଖ୍ୟ ଖାଦ୍ୟ ଭାବରେ, ଚାଉଳ ନୁଡୁଲ୍ସକୁ କୌଣସି ଉପାଦାନ ଏବଂ ରନ୍ଧନ ପ୍ରଣାଳୀ ସହିତ ସଂଯୁକ୍ତ କରି ବିଭିନ୍ନ ସ୍ୱାଦ ସୃଷ୍ଟି କରାଯାଇପାରେ। ଚାଉଳ ନୁଡୁଲ୍ସର ମାଧ୍ୟମ ଦ୍ୱାରା, ଡିଜାଇନରମାନେ ୟୁନାନ୍ରେ ଜାତିଗତ ସଂଖ୍ୟାଲଘୁଙ୍କ ପୋଷାକ ଏବଂ ସେମାନଙ୍କ ସ୍ୱାଦକୁ ମିଶାଇ ଏହି ୟୁନାନ୍ ଚାଉଳ ନୁଡୁଲ୍ସ ଉତ୍ପାଦ ଶୃଙ୍ଖଳାକୁ ବିକଶିତ ଓ ଡିଜାଇନ୍ କରିଛନ୍ତି। ଆଧୁନିକ ଖାଦ୍ୟ ସଂରକ୍ଷଣ ପ୍ରଯୁକ୍ତି ମାଧ୍ୟମରେ, ୟୁନାନ୍ର ସ୍ୱାଦକୁ ବିଶ୍ୱକୁ ପ୍ରୋତ୍ସାହିତ କରାଯାଉଛି।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Hometown Flavor ଚାଉଳ ନୁଡୁଲ୍ସ ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
- Dimensions & Packaging
- Width 145mm x Length 200mm x Height 40mm
- Tags
- Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
- Production Technology
- The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
- Design Challenge
- How to use vision to express taste is the most challenging part of design.
- Research
- This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
- Inspiration
- Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
- Project Duration
- The project started in March 2021 in Kunming and finished in May 2021 in Kunming
- Operation Flow
- Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
- Team Members
- Liu Sirong
- Image Credits
- Image#1: Illustrator, Liu Sirong, Portrait, 2020.
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