Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2022
Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ
by Joel Derksen
Client: Studio Otherness
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 15,533
- Verified Award Winner
- Verify Award Status for #139454
The Design
About Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ
ଆର୍ଟେମ୍ ଲକ୍ଜୁରି ୱାଚ୍ ଷ୍ଟ୍ରାପ୍ସ ହେଉଛି ସଂଗ୍ରାହକମାନଙ୍କ ପାଇଁ ତିଆରି ହୋଇଥିବା ୱାଚ୍ ଷ୍ଟ୍ରାପ୍ ପାଇଁ ପ୍ରସ୍ତୁତ ଏକ ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍। ବାହାର ଆବରଣ ଖସିଯାଇ ଏକ ଫ୍ରୋଷ୍ଟେଡ୍ ଭେଲମ୍ ଭିତର ବାକ୍ସକୁ ଦେଖାଏ, ଯାହା ଏକ ଫ୍ଲାପ୍ ସିଲ୍ ସହିତ ପାର୍ଶ୍ୱରେ ଖୋଲିଥାଏ। ଏକ ଫୋମ୍ ଇନ୍ସର୍ଟ ଷ୍ଟ୍ରାପ୍କୁ ସ୍ଥାନରେ ଧରି ରଖେ। ବ୍ଲକି ଏବଂ ଭାସ୍କର୍ଯ୍ୟାତ୍ମକ ଆକୃତି ତୀକ୍ଷ୍ଣ ଧାର ଏବଂ ଯାନ୍ତ୍ରିକ ସଠିକତାକୁ ଉଜାଗର କରେ। ଫଏଲ ଷ୍ଟାମ୍ପିଂ ଏବଂ ଧୂସର ଓ ରୟାଲ ନୀଳ ରଙ୍ଗର କାଗଜ ଏକ ପରିଷ୍କୃତ ଏବଂ ଯାନ୍ତ୍ରିକ ରୂପ ପ୍ରଦାନ କରେ। ଅନବକ୍ସିଂ ସମୟରେ ଉତ୍ପାଦକୁ ସ୍ପଷ୍ଟ ଭାବେ ଉପସ୍ଥାପନ କରିବା ପାଇଁ ଏହି ଗଠନକୁ ଆକାର ଦିଆଯାଇଥିଲା।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Artem Luxury Watch Straps ପ୍ୟାକେଜିଂ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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