Hightail ପ୍ୟାକେଜିଂ by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award ଲୌହ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ଲୌହପ୍ୟାକେଜିଂ· 2022
Hightail ପ୍ୟାକେଜିଂ
Client: Depot Creative
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
Verified Award Winner
Verify Award Status for #139774The Design
About Hightail ପ୍ୟାକେଜିଂ
ଏକ ଅଭିନବ ମୋଟରବାଇକ୍ ହେଲମେଟ ଆନୁଷଙ୍ଗିକ ପାଇଁ ବ୍ରାଣ୍ଡ ନାମ, ସ୍ୱରର ସ୍ୱର ତଥା ଭିଜୁଆଲ୍ ପରିଚୟ ଏବଂ ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ ବିକାଶ ପାଇଁ ଏଜେନ୍ସିକୁ ଦାୟିତ୍। ଦିଆଯାଇଥିଲା | ସଂକ୍ଷିପ୍ତରେ ଅନେକ ନିର୍ଦ୍ଦିଷ୍ଟ ମାନଦଣ୍ଡ ରହିଥିଲା, ପ୍ୟାକେଜିଂରେ ଏକ ୟୁନିସେକ୍ସ ଆବେଦନ ରହିବା, ପୁନ us ବ୍ୟବହାରଯୋଗ୍ୟ ହେବା, ଉଚ୍ଚ ଉତ୍ପାଦର ଦୃଶ୍ୟତାକୁ ସକ୍ଷମ କରିବା ଏବଂ ମୂଲ୍ୟବାନ ମାଲ ପରିବହନ ପାଇଁ ହାଲୁକା ଓଜନ ହେବା | ହାଲୁକା ଏବଂ ଅନନ୍ୟ ମଲ୍ଟି ସ୍ତରୀୟ ଚଳଚ୍ଚିତ୍ର ଥଳିଟି ଗ୍ରାହକଙ୍କ ସମସ୍ତ ଆବଶ୍ୟକତା ପୂରଣ କରିବା ପାଇଁ ଡିଜାଇନ୍ କରାଯାଇଥିଲା, ଏବଂ କ୍ରେତା ଉଠିବା ଏବଂ ଚଳାଇବା ପାଇଁ ଆବଶ୍ୟକ କରୁଥିବା ସମସ୍ତ ବିଷୟ ଧାରଣ କରିବା ସହିତ ଡିଜାଇନ୍ କରାଯାଇଥିଲା | ଉତ୍ପାଦ, ସଂଲଗ୍ନ କ୍ଲିପ୍ସ, ସ୍ପେସର୍ ଏବଂ କିପରି ବ୍ରୋଚର |
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Hightail ପ୍ୟାକେଜିଂ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Hightail ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Hightail ପ୍ୟାକେଜିଂ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
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