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Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ by Antonia Skaraki

Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.


ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2023

Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ

by Antonia Skaraki

Client: Pet Pet

A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category

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The Design

About Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ

ପ୍ରତ୍ୟେକ ମଣିଷ ଏବଂ ପ୍ରତ୍ୟେକ ପୋଷା ପ୍ରାଣୀର ନିଜସ୍ୱ ପରିଚୟ, ନିଜସ୍ୱ ବିଶେଷ ଉପାଦାନ ଏବଂ ବୈଶିଷ୍ଟ୍ୟ ରହିଛି। ପ୍ରତ୍ୟେକ ପୋଷା ପ୍ରାଣୀର ନିଜସ୍ୱ ବ୍ୟକ୍ତିତ୍ୱ, ଚରିତ୍ର, ଭାବନା ଏବଂ ଆବଶ୍ୟକତା ରହିଛି। ଏକ ମନୋରମ ପପ୍ ମୁଡ୍, ସ୍ୱଚ୍ଛ ରେଖା, ଆକୃତି, ଡିଜାଇନ୍ ଏବଂ ଇନ୍‌ଫୋଗ୍ରାଫିକ୍ସ ସହିତ, ଏହି ଡିଜାଇନ୍ ପ୍ରେମରେ ପରିପୂର୍ଣ୍ଣ ଏକ ସମ୍ପର୍କର ଛାପ ସୃଷ୍ଟି କରିଛି। ଭାବନା ଡିଜାଇନ୍‌କୁ ଏକ କ୍ଷଣର ଅଭିବ୍ୟକ୍ତିକୁ ସ୍ଥିର କରିବାକୁ ଏବଂ ଏହାର ଛାପ, ଏହାର ପରିଚୟ ସୃଷ୍ଟି କରିବାକୁ ପ୍ରେରିତ କରିଛି। ଏହି ଡିଜାଇନ୍ ପପ୍ ଆର୍ଟର ଧାରାରେ ଗତି କରେ, କାରଣ ସରଳତା ମଧ୍ୟ ଏହାର ବିଶେଷ ଚିହ୍ନ ଅଟେ।

The Recognition

About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର

Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Pet Pet ବ୍ରାଣ୍ଡ ଉତ୍ପାଦ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging
Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags
Rebranding, packaging design, packaging, pets
Production Technology
The materials use for the packaging are plastic doypacks.
Design Challenge
The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research
For this project there was no research.
Inspiration
The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration
The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow
After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members
Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits
Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)

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