Hair For Hope Cancer Care Initiative ପ୍ରଚାର by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ସାମାଜିକ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜସାମାଜିକ· 2023
Hair For Hope Cancer Care Initiative ପ୍ରଚାର
Client: Onedor Co. Ltd.
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ସାମାଜିକ Category
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- Verified Award Winner
- Verify Award Status for #141480
The Design
About Hair For Hope Cancer Care Initiative ପ୍ରଚାର
ହେୟାର୍ ଫର୍ ହୋପ୍ ହେଉଛି କର୍କଟ ଉତ୍ତରଜୀବୀମାନଙ୍କ ପାଇଁ ହୋପ୍ ଫାଉଣ୍ଡେସନ୍ ଫର୍ କ୍ୟାନସର କେୟାର ଦ୍ୱାରା ଆରମ୍ଭ କରାଯାଇଥିବା ଏକ କେଶ ଦାନ ଦାନକାର୍ଯ୍ୟକ୍ରମ। ଯୁବବର୍ଗଙ୍କୁ ସାମାଜିକ ମଙ୍ଗଳ କାର୍ଯ୍ୟ ବିଷୟରେ ଶିକ୍ଷିତ କରିବାରେ ଏହି କାର୍ଯ୍ୟକ୍ରମ ଅତ୍ୟନ୍ତ ପ୍ରଭାବଶାଳୀ। ଦଳ ସେବା ଏବଂ ପରିଚୟକୁ ଡିଜାଇନ୍ କରିଛନ୍ତି ଯାହା ଅଂଶଗ୍ରହଣକାରୀମାନଙ୍କ ସହ ଏହାର ଯୋଗାଯୋଗ ଏବଂ ଅଭିଜ୍ଞତାକୁ ସୁଦୃଢ଼ କରେ। ଭବିଷ୍ୟତରେ, ଏହି ପଦକ୍ଷେପ ଏବଂ ପରିଚୟ କର୍କଟ ଉତ୍ତରଜୀବୀମାନଙ୍କ ପାଇଁ ସେମାନଙ୍କର ଅଭିଜ୍ଞତା ବାଣ୍ଟିବାକୁ ଏବଂ ଯୁବ ପିଢ଼ି ପାଇଁ କାର୍ଯ୍ୟ କରି ସମାଜର ମଙ୍ଗଳ ପାଇଁ ପ୍ରଭାବର ତରଙ୍ଗ ସୃଷ୍ଟି କରିବାକୁ କାର୍ଯ୍ୟ ଆହ୍ୱାନର ପ୍ରତୀକ ହୋଇଯିବ। ଆପଣ କାହାର ଆଶା ହୋଇପାରିବେ।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Hair For Hope Cancer Care Initiative ପ୍ରଚାର A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Hair For Hope Cancer Care Initiative ପ୍ରଚାର ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Hair For Hope Cancer Care Initiative ପ୍ରଚାର ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.
Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently. - Dimensions & Packaging
- The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.
In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals. - Tags
- Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
- Production Technology
- The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
- Design Challenge
- In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
- Research
- The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.
The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized. - Inspiration
- Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.
The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit. - Project Duration
- The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
- Operation Flow
- This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
- Patents
- N/A
- Team Members
- HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR
ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist - Image Credits
- Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.
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