Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍ by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 A' Design Award ଲୌହ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.
ଲୌହଗ୍ରାଫିକ୍· 2023
Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍
by Wonseon Yu and Yoonhee Jeong
Client: Modulabs
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category
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- Verified Award Winner
- Verify Award Status for #148300
The Design
About Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍
ମଡ୍ୟୁଲାବ୍ସ ହେଉଛି ଏକ ଗବେଷଣା ସମ୍ପ୍ରଦାୟ ପାଇଁ ସୃଷ୍ଟି ହୋଇଥିବା ଏକ ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍। ଏହି ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍ ଏକ ସମର୍ପିତ ଭେରିଏବଲ୍ ଟାଇପଫେସ୍ ସହିତ ନିର୍ମିତ। ଏହି ଟାଇପଫେସ୍ର ଏକ ଏକକ ଗ୍ରୋଥ୍ ଆକ୍ସିସ୍ ଅଛି ଯାହାର ୩୦୦ଟି ସ୍ତର ରହିଛି, ଯାହା ଅନେକ ଭିନ୍ନ ଅକ୍ଷର ଆକୃତି ସୃଷ୍ଟି କରିବାକୁ ସକ୍ଷମ କରାଏ। ପ୍ରତ୍ୟେକ ଅକ୍ଷରକୁ ଜ୍ୟାମିତିକ ରୂପରୁ ସୃଷ୍ଟି କରିବା ପରିବର୍ତ୍ତେ ଯତ୍ନର ସହିତ ଆଙ୍କାଯାଇଛି, ଯାହା ଏଥିରେ ଏକ ମାନବିକ ଚରିତ୍ର ପ୍ରଦାନ କରେ। ଅଳ୍ପ ବକ୍ର ଅକ୍ଷରଗୁଡ଼ିକ ପୂର୍ଣ୍ଣତାର ପରିଣାମ ପରିବର୍ତ୍ତେ କ୍ରିୟା ଏବଂ ଅନ୍ୱେଷଣକୁ ପ୍ରତିଫଳିତ କରନ୍ତି। ସଦସ୍ୟମାନେ ଆଇଡେଣ୍ଟିଟି ସହିତ ମେଳ ଖାଇବା ପାଇଁ ଏହି ଟାଇପଫେସ୍ର ପ୍ରୟୋଗ କରିପାରନ୍ତି, ଏବଂ ଆଭ୍ୟନ୍ତରୀଣ ଉପକରଣଗୁଡ଼ିକ ସେମାନଙ୍କୁ ସହଜରେ ନାମ ସୃଷ୍ଟି କରିବାରେ ସାହାଯ୍ୟ କରନ୍ତି।
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Modulabs ଭିଜୁଆଲ୍ ଆଇଡେଣ୍ଟିଟି ସିଷ୍ଟମ୍ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Tags
- Identity, Typeface, System
- Production Technology
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Design Challenge
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Research
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Inspiration
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Project Duration
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Operation Flow
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Patents
- trademarks: Modulabs (2023)
- Team Members
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
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