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Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ by Senem Cennetoglu

Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର in ନିର୍ମାଣ ଏବଂ ରିଅଲ୍ ଏଷ୍ଟେଟ ପ୍ରକଳ୍ପ ଡିଜାଇନ୍ Competition Category.


ସୁବର୍ଣ୍ଣରିଅଲ୍ ଏଷ୍ଟେଟ· 2023

Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ

by Senem Cennetoglu

Client: Senem Cennetoglu

A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର Winner in ରିଅଲ୍ ଏଷ୍ଟେଟ Category

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The Design

About Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ

ବିଦ୍ୟମାନ କାରଖାନା କମ୍ପ୍ଲେକ୍ସ ସହିତ ଲାଗିଥିବା ୟାଙ୍ଗଜେ ନଦୀ କୂଳରେ ଶାଜୋ ୟୋହୁଙ୍ଗ Zhang ାଙ୍ଗଜିଆଙ୍ଗରେ ଅବସ୍ଥିତ | ନୂତନ ଲେଆଉଟ୍ ସୁବିଧାଗୁଡ଼ିକୁ ଅନ୍ତର୍ଭୂକ୍ତ କରେ ଯାହା ଏକ ସ୍ଥାପତ୍ୟର ଲ୍ୟାଣ୍ଡମାର୍କ ହେବାବେଳେ ଉତ୍ପାଦନକୁ ସେବା କରେ | ଜିଆଙ୍ଗାନ ସ୍ଥାପତ୍ୟ ଉପାଦାନ ଏବଂ ଆଧୁନିକ ଚାଇନାର ସ୍ଥାପତ୍ୟ ଅବକ୍ଷୟର ମିଶ୍ରଣ ଉପରେ ଆଧାର କରି ଏକ ଶିଳ୍ପ ପର୍ଯ୍ୟଟନ ସ୍ଥଳ, ଏକ ଆରାମଦାୟକ ପରିବେଶ | ଆଧୁନିକ ସାଂସ୍କୃତିକ କାର୍ଯ୍ୟ, ଅଭିନବ ଶିଳ୍ପ ସୁବିଧା ସହିତ ଏକ ବିବିଧ ବ୍ୟବସାୟିକ ରାସ୍ତା, ଏହାକୁ ଅର୍ଥନ ically ତିକ, ସାମାଜିକ ତଥା ସ୍ଥାପତ୍ୟରେ ସହରର ମୁଖ୍ୟ ଆକର୍ଷଣ କରିଥାଏ |

The Recognition

About the A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର

Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାରର ବିଜେତା, ପ୍ରଥମ ଶ୍ରେଣୀର, ଅଦ୍ଭୁତ ଓ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ସୁବର୍ଣ୍ଣ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ପ୍ରତିଭା, ଜ୍ଞାନ ଓ ଦକ୍ଷତାକୁ ପ୍ରତିଫଳିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ନବସୃଜନଶୀଳ, ଦୂରଦୃଷ୍ଟିସମ୍ପନ୍ନ ଓ ଜାଜ୍ୱଲ୍ୟମାନ ସୃଷ୍ଟି। Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ ଏକ ଅତ୍ୟଧିକ ପ୍ରଶଂସିତ, ପ୍ରବଣତା ସ୍ଥାପକ ଓ ସ୍ମାରକୀୟ ଉଦ୍ଭାବନ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଅଭୂତପୂର୍ବ ମୂଲ୍ୟ ପ୍ରଦାନ କରେ। A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଚମତ୍କାର, ସମ୍ମାନିତ ପ୍ରକଳ୍ପ ଯାହା ଅତ୍ୟଧିକ ଲାଭଦାୟକ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Shazhou Youhuang ସାଂସ୍କୃତିକ ପାର୍କ ଇଚ୍ଛାର ତୀବ୍ର ଅନୁଭୂତି ସୃଷ୍ଟି କରେ, ଉତ୍ସାହ ଜାଗ୍ରତ କରେ, ସୃଜନଶୀଳତାକୁ ଉତ୍ସାହିତ କରେ ଏବଂ ଆମକୁ ମୁଗ୍ଧ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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