Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ସୁବର୍ଣ୍ଣପ୍ୟାକେଜିଂ· 2023
Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ
Client: Shenzhen Orange One Advertising Design Co., Ltd
A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 39,388
- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ
ସ୍ପାଇସି ଶ୍ରିମ୍ପ ସୋୟାବିନ୍ ସସ୍ ହେଉଛି ଚିଙ୍ଗୁଡ଼ି ପେଷ୍ଟ ପାଇଁ ଏକ ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍। ସମାନ ପ୍ରକାରର ଉତ୍ପାଦଗୁଡ଼ିକ ଯେଉଁଠାରେ ତୀବ୍ର ଏବଂ ଉଜ୍ଜ୍ୱଳ ରଙ୍ଗ ବ୍ୟବହାର କରନ୍ତି, ସେହିଠାରେ ଏହି ପ୍ୟାକେଜିଂ ଏକ ସରଳ ଏବଂ ପ୍ରାକୃତିକ ଦୃଷ୍ଟିକୋଣ ଅନୁସରଣ କରେ। ବାହ୍ୟ ପ୍ୟାକେଜିଂରେ ମୁଖ୍ୟ ଗ୍ରାଫିକ୍ ଉପାଦାନ ଭାବରେ ଏକ କାଲିଗ୍ରାଫିକ୍ ଚିଙ୍ଗୁଡ଼ି ଅକ୍ଷର ରହିଛି। ଭିତର ପାତ୍ରରେ ଏକ ସରଳ ରେଖାଚିତ୍ର ସହିତ ଏକ ଲେବଲ୍ ରହିଛି। ଏକ କୋମଳ ମାଛ ଟୋକେଇ ଆକୃତି ଉତ୍ପାଦକୁ ଏକ ଉଷ୍ମ ଏବଂ ପ୍ରାକୃତିକ ଚରିତ୍ର ପ୍ରଦାନ କରେ। ସମଗ୍ର ପ୍ୟାକେଜରେ କୌଣସି ଅଣ-ବିଘଟନଶୀଳ ପ୍ଲାଷ୍ଟିକ୍ ନାହିଁ, ଯାହା ନଦୀ ଏବଂ ମାଟି ପ୍ରତି କ୍ଷତି କମ କରେ। ଏହି ଡିଜାଇନ୍ ପରିବେଶ ସୁରକ୍ଷା ପ୍ରତି ସଚେତନତା ବୃଦ୍ଧି କରିବାକୁ ମଧ୍ୟ ଲକ୍ଷ୍ୟ ରଖେ।
The Recognition
About the A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର
Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାରର ବିଜେତା, ପ୍ରଥମ ଶ୍ରେଣୀର, ଅଦ୍ଭୁତ ଓ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ସୁବର୍ଣ୍ଣ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ପ୍ରତିଭା, ଜ୍ଞାନ ଓ ଦକ୍ଷତାକୁ ପ୍ରତିଫଳିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ନବସୃଜନଶୀଳ, ଦୂରଦୃଷ୍ଟିସମ୍ପନ୍ନ ଓ ଜାଜ୍ୱଲ୍ୟମାନ ସୃଷ୍ଟି। Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ପ୍ରଶଂସିତ, ପ୍ରବଣତା ସ୍ଥାପକ ଓ ସ୍ମାରକୀୟ ଉଦ୍ଭାବନ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଅଭୂତପୂର୍ବ ମୂଲ୍ୟ ପ୍ରଦାନ କରେ। A' Design Award ସୁବର୍ଣ୍ଣ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଚମତ୍କାର, ସମ୍ମାନିତ ପ୍ରକଳ୍ପ ଯାହା ଅତ୍ୟଧିକ ଲାଭଦାୟକ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Spicy Shrimp Soybean Sauce ସସ୍ ପ୍ୟାକେଜିଂ ଇଚ୍ଛାର ତୀବ୍ର ଅନୁଭୂତି ସୃଷ୍ଟି କରେ, ଉତ୍ସାହ ଜାଗ୍ରତ କରେ, ସୃଜନଶୀଳତାକୁ ଉତ୍ସାହିତ କରେ ଏବଂ ଆମକୁ ମୁଗ୍ଧ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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