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Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍ by Tamer El-Menyawi

Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍ by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award ଲୌହ ପୁରସ୍କାର in ଗ୍ରାଫିକ୍ସ, ଚିତ୍ରାଙ୍କନ ଏବଂ ଦୃଶ୍ୟ ଯୋଗାଯୋଗ ଡିଜାଇନ୍ Competition Category.


ଲୌହଗ୍ରାଫିକ୍· 2024

Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ଗ୍ରାଫିକ୍ Category

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Colors

The Design

About Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍

ସନତ୍ ଏକ ଇଣ୍ଟେରିଅର୍ ଡିଜାଇନ୍ ଏବଂ ଡେକୋରେସନ୍ କମ୍ପାନୀ ପାଇଁ ପ୍ରସ୍ତୁତ କରାଯାଇଥିବା ଏକ ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି। ଏହି ଡିଜାଇନ୍ ମିନିମାଲିଜମ୍ ଏବଂ ଆବ୍‌ସ୍ଟ୍ରାକ୍ସନ୍ ଉପରେ ଆଧାରିତ। ସରଳ ରେଖାଗୁଡ଼ିକ ଏକ ଆଧୁନିକ ଢଙ୍ଗରେ S ଅକ୍ଷରଟି ଗଠନ କରନ୍ତି। ଏହି ରେଖାଗୁଡ଼ିକର ଅନୁପାତକୁ ଗୋଲଡେନ୍ ରେସିଓ ମାର୍ଗଦର୍ଶନ କରିଥାଏ। ସମଗ୍ର ଆଇଡେଣ୍ଟିଟି ମାଧ୍ୟମରେ ଏକକ ରଙ୍ଗଛାୟାର ବିଭିନ୍ନ ଟୋନ୍ ବ୍ୟବହାର କରାଯାଇଛି। ଏହି ସରଳୀକୃତ ରୂପଟି କମ୍ପାନୀର ବାର୍ତ୍ତାକୁ ସ୍ପଷ୍ଟ ଏବଂ ସିଧାସଳଖ ଭାବରେ ପ୍ରକାଶ କରିବା ଉଦ୍ଦେଶ୍ୟରେ ପ୍ରସ୍ତୁତ କରାଯାଇଛି। ଏହି ଆଇଡେଣ୍ଟିଟି କମ୍ପାନୀର ଦୃଷ୍ଟିକୋଣ ଏବଂ ଡିଜାଇନ୍ ଆପ୍ରୋଚକୁ ପ୍ରତିଫଳିତ କରିଥାଏ। ଏହି ପ୍ରୋଜେକ୍ଟଟି ଫେବୃଆରୀ ୨୦୨୦ରେ ପ୍ରାୟ ଦୁଇ ସପ୍ତାହ ମଧ୍ୟରେ ସମ୍ପୂର୍ଣ୍ଣ ହୋଇଥିଲା।

The Recognition

About the A' Design Award ଲୌହ ପୁରସ୍କାର

Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Sanat ଭିଜୁଆଲ ଆଇଡେଣ୍ଟିଟି ଡିଜାଇନ୍ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging
The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags
Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology
This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge
The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research
With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration
Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration
This design was implemented in about two weeks, in February 2020.
Operation Flow
Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.

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