Sinten କଫି ପ୍ୟାକେଜିଂ by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award ଲୌହ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ଲୌହପ୍ୟାକେଜିଂ· 2024
Sinten କଫି ପ୍ୟାକେଜିଂ
by Louis Yiu
Client: SINTEN Coffee Roastery
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
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- Verified Award Winner
- Verify Award Status for #158597
The Design
About Sinten କଫି ପ୍ୟାକେଜିଂ
ଏହି ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ ପ୍ରକଳ୍ପର ଆହ୍ୱାନ ଥିଲା ପ୍ୟାକେଜିଂରେ କିପରି ଉପସ୍ଥାପନ କରାଯିବ ଯେ ସିଣ୍ଟେନ୍ କଫି ରୋଷ୍ଟେରୀ ଗ୍ରାହକମାନଙ୍କୁ ସତେଜ ସ୍ୱାଦ, ଭଜା କଫି ବିନ୍ସର ସୁଗନ୍ଧ ପ୍ରଦାନ କରିବାରେ ଗର୍ବିତ। ତେଣୁ ବ୍ରାଣ୍ଡ ବାର୍ତ୍ତାକୁ ଭିଜୁଆଲ୍ ପରିଚୟରେ ନିରବଚ୍ଛିନ୍ନ ଭାବେ ଏକତ୍ରିତ କରିବା ପାଇଁ, ଡିଜାଇନର୍ ବିଶ୍ଳେଷଣ ଓ ବିନିର୍ମାଣ ମାଧ୍ୟମରେ ପ୍ରକୃତିର ନିୟମରୁ ପ୍ରେରଣା ପାଇଲେ। ପ୍ରିମିୟମ୍ କଫିର ସମ୍ପୂର୍ଣ୍ଣ ଲାଭ ଉଠାଉଥିବା ସିଦ୍ଧ ଅନୁପାତଗୁଡ଼ିକ ରେଖା ସହିତ ଉପସ୍ଥାପିତ ହୋଇଛି, ଯାହା ଏହାକୁ ଅଧିକ ଦୃଷ୍ଟିଆକର୍ଷକ କରିଥାଏ।
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Sinten କଫି ପ୍ୟାକେଜିଂ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Sinten କଫି ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Sinten କଫି ପ୍ୟାକେଜିଂ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Dimensions & Packaging
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - Tags
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- Production Technology
- One color printing. Material: Moisture-proof zipper bag and paper
- Design Challenge
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Research
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Inspiration
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - Project Duration
- The project duration is 2 months and is designed in Taipei.
- Operation Flow
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - Patents
- Copyrights belongs to Sinten Coffee Roastery
- Team Members
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Image Credits
- A.S.M.D. Creations
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