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Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ by Zhaocheng He

Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.


ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2024

Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category

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Verified Award Winner

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Colors

The Design

About Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ

Notoginseng Radix Et Rhizoma ଏକ ପାରମ୍ପରିକ ଚୀନା ଔଷଧ ଯାହା ଉତ୍କୃଷ୍ଟ ଚିକିତ୍ସା ପ୍ରଭାବ ସହିତ ଆସିଥାଏ। ପ୍ୟାକେଜିଂରେ ବିନ୍ଦୁଗୁଡିକର ସଂଯୋଜନ ଏକ ପର୍ବତ ଆକୃତି ସୃଷ୍ଟି କରେ, ଯାହା କେବଳ ପାନାକ୍ସ ନୋଟୋଜିନ୍ସେଙ୍ଗ ପାଉଡରର ବୃଦ୍ଧି ପରିବେଶକୁ ପ୍ରତିଫଳିତ କରେ ନାହିଁ ବରଂ ଏହାର ପାଉଡର ରୂପକୁ ମଧ୍ୟ ଅଭିବ୍ୟକ୍ତ କରେ। କଳା ଏବଂ ନୀଳ ରଙ୍ଗରେ ଏହି ପ୍ୟାକେଜିଂର ଡିଜାଇନ୍ ଶିଳ୍ପରେ ପାରମ୍ପରିକ ଧାରଣାକୁ ଭାଙ୍ଗି ଦେଇଥାଏ, ଯାହା ପ୍ୟାକେଜିଂକୁ ଫ୍ୟାଶନ୍ ଏବଂ ଗୁଣବତ୍ତାରେ ପରିପୂର୍ଣ୍ଣ କରିଥାଏ। ଭିତର ବାକ୍ସର ପ୍ୟାକେଜିଂ ବ୍ୟବସ୍ଥିତ ଏବଂ ସଂଯୁକ୍ତ ହୋଇ ପୂର୍ବାଞ୍ଚଳୀୟ କଳାତ୍ମକ ଧାରଣାରେ ପରିପୂର୍ଣ୍ଣ ଏକ ଦୃଶ୍ୟ ଚିତ୍ର ସୃଷ୍ଟି କରେ।

The Recognition

About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର

Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Notoginseng ଔଷଧ ପ୍ୟାକେଜିଂ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging
125mmX215mmX50mm
Tags
Health, medicine, fashion, artistic conception, powder
Production Technology
This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge
Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research
Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration
The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration
The project lasts 2 month
Operation Flow
This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.

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