Iced Hop Gin ପ୍ୟାକେଜିଂ by Michael Held is a highly esteemed winner of the very prestigious 2025 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2025
Iced Hop Gin ପ୍ୟାକେଜିଂ
by Michael Held
Client: Michael Held
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 12,360
- Verified Award Winner
- Verify Award Status for #163667
The Design
About Iced Hop Gin ପ୍ୟାକେଜିଂ
ହପ୍ ଏବଂ ପୁଦିନା ମିଶ୍ରଣ ଦ୍ୱାରା ସୃଷ୍ଟି ହୋଇଥିବା ଜିନ୍ର ସ୍ୱାଦ ଏହାର ଦୃଶ୍ୟ ପରିଚୟରେ ପ୍ରତିଫଳିତ ହୋଇଛି। ଏକ ଫ୍ରୋଜେନ୍ ହପ୍ କୋନ୍ ସହିତ ଏକ ଚାହିଁ ରହିଥିବା ପେଚା ପାନୀୟର କୁରକୁରିଆ, ଶୀତଳ ସାରତତ୍ତ୍ୱକୁ ଧରିଥାଏ। ପୁଦିନାର ପ୍ରାଧାନ୍ୟ ବାହ୍ୟ ପ୍ୟାକେଜିଂରେ ନୀଳ ରଙ୍ଗର ଛାୟା ଏବଂ ଶୈଳୀକୃତ ବରଫ ଫୁଲ ମାଧ୍ୟମରେ ପ୍ରତିଧ୍ୱନିତ ହୋଇଛି। ଏହି ଶୀତଳ, ସ୍ୱଚ୍ଛ ଥିମ୍ ଫ୍ରଷ୍ଟେଡ୍ ଗ୍ଲାସ୍ ବୋତଲରେ ଜାରି ରହିଛି, ଯେଉଁଠାରେ ଏକ ଧାତବ ଲେବଲ୍ ବରଫିଆ ପ୍ରଭାବକୁ ବୃଦ୍ଧି କରେ। ସୂକ୍ଷ୍ମ ବରଫ ନମୁନା ଏବଂ ତୁଷାରକଣା ସଜାବାଟ ପୃଷ୍ଠରେ ଏମ୍ବୋସ୍ ହୋଇଛି, ଯାହା ତାଜା ଥିମ୍କୁ ଦୃଢ଼ କରେ। ପ୍ରତ୍ୟେକ ଉପାଦାନ ଜିନ୍ର ସତେଜକାରୀ ଚରିତ୍ରକୁ ସମର୍ଥନ କରେ।
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Iced Hop Gin ପ୍ୟାକେଜିଂ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Iced Hop Gin ପ୍ୟାକେଜିଂ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Iced Hop Gin ପ୍ୟାକେଜିଂ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
- Dimensions & Packaging
- 72 mm x 72 mm x 193 mm
- Tags
- Gin, Infused, iced, owl, hop,
- Production Technology
- In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
- Design Challenge
- At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
- Research
- Not applicable
- Inspiration
- The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
- Project Duration
- The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.
The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm. - Operation Flow
- The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
- Team Members
- Michael Held
- Image Credits
- Images: Photographer tm studios visuelle medien GmbH, 2024.
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