Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ by Zilian Li is a highly esteemed winner of the very prestigious 2025 A' Design Award ଲୌହ ପୁରସ୍କାର in ମୋବାଇଲ୍ ପ୍ରଯୁକ୍ତି, ଆପ୍ଲିକେସନ ଏବଂ ସଫ୍ଟୱେୟାର ଡିଜାଇନ୍ Competition Category.
ଲୌହମୋବାଇଲ୍· 2025
Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍
by Zilian Li
Client: Ambiwishes Technology
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ମୋବାଇଲ୍ Category
- 12,458
- Verified Award Winner
- Verify Award Status for #164758
The Design
About Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍
ଆଇଗୋ ଏକ ସ୍ମାର୍ଟ ସେୟାର୍ଡ ସଟଲ ସେବା ପାଇଁ ଏକ ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍। ଏହି ସେବାର ଲକ୍ଷ୍ୟ ହେଉଛି ଲସ୍ ଆଞ୍ଜେଲସ୍ର ନିମ୍ନ ଆୟ ସମ୍ପନ୍ନ ସମ୍ପ୍ରଦାୟଙ୍କ ପାଇଁ ସାମର୍ଥ୍ୟ ଭିତରେ ଓ ସୁରକ୍ଷିତ ଯାତ୍ରା ପ୍ରଦାନ କରିବା। ବୁଦ୍ଧିମାନ ଆଲଗୋରିଦମ୍ ନିକଟବର୍ତ୍ତୀ ଗନ୍ତବ୍ୟସ୍ଥଳକୁ ଯାତ୍ରା କରୁଥିବା ଯାତ୍ରୀମାନଙ୍କୁ ମେଳ କରାଏ, ଯାହା ଯାନର ଉପଯୋଗ ବୃଦ୍ଧି କରିଥାଏ ଏବଂ ଯାତ୍ରାର ପ୍ରଥମ ଓ ଶେଷ ମାଇଲ ସମସ୍ୟାର ସମାଧାନ କରିଥାଏ। ଏହି ଆପ୍ଲିକେସନ୍ରେ ପ୍ରତ୍ୟେକ ମାର୍ଗ ସହିତ ଚାକିରି ସୁଯୋଗଗୁଡ଼ିକର ତାଲିକା ମଧ୍ୟ ପ୍ରଦର୍ଶିତ ହୋଇଥାଏ। ସୁରକ୍ଷା ବିଶେଷତାଗୁଡ଼ିକ ମଧ୍ୟରେ ଭଏସ୍ ଆକ୍ଟିଭେଟେଡ୍ ଜରୁରୀକାଳୀନ ସତର୍କତା, ଏକ କ୍ଲିକ୍ ଜରୁରୀକାଳୀନ କଲ୍ ଏବଂ ରାତି ଯାତ୍ରା ପାଇଁ ଟ୍ରିପ୍ ସେୟାରିଂ ଅନ୍ତର୍ଭୁକ୍ତ। ଇଣ୍ଟରଫେସ୍ ସରଳ ହୋଇଥିବାରୁ ମୁଖ୍ୟ କାର୍ଯ୍ୟାବଳୀ ସହଜରେ ମିଳିଥାଏ।
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Igo ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Igo is a smart shared shuttle system conceived in response to the transportation equity challenges faced by low income communities in Los Angeles. It aims to provide an economical, efficient, and safe travel solution for residents of these areas. By utilizing intelligent algorithms to match passengers with similar destinations, optimizing passenger load factors, and addressing the First and Last Mile problem, Igo also enhances nighttime commuting safety through built in security measures.
- Dimensions & Packaging
- Igo is a digital mobility solution available on Apple operating system and Android platforms. It features intelligent route matching, Global Positioning System based navigation, real time data processing, and cloud integrated safety systems. The app supports voice activated emergency alerts and job discovery tools. It operates on a scalable cloud infrastructure ensuring efficient data synchronization and secure user authentication across devices.
- Tags
- Smart Mobility Shuttle, Mobility as a Service, AI Powered Transportation, Sustainable Urban Mobility, Transportation Equity, Inclusive Transportation, Economic Mobility Solutions, Human Centered Design, Intelligent Route Optimization, Smart Safety Features
- Production Technology
- Departing from conventional fixed route shuttle models, Igo employs advanced intelligent algorithms to match passengers travelling to nearby destinations, optimizing vehicle occupancy rates. To further enhance social inclusivity and economic mobility, Igo innovatively integrates job recommendations along routes, helping commuters discover employment opportunities. It also features voice controlled emergency alarms, one click 911 dialling, and trip sharing to boost nighttime commuting safety.
- Design Challenge
- The biggest challenge was making Igo accessible to low income groups with limited access to technology. Social barriers like digital literacy and economic constraints made usability a key focus. Through research, Igo was designed with a simple intuitive interface and an optimized onboarding process. External challenges included adapting to existing transit laws and integrating real time data. Overcoming these obstacles ensured a seamless affordable and inclusive mobility solution.
- Research
- Igo research focused on urban transportation equity for low income communities in Los Angeles, aiming to identify commuting challenges and improve mobility solutions. Using qualitative and quantitative methods, researchers conducted 50 surveys and 10 interviews. The findings highlighted long commutes, high costs, and safety concerns. These insights guided the development of optimized routes, real time tracking, and job integration, creating a more accessible, efficient, and opportunity driven transit system.
- Inspiration
- Inspired by the integration of sharing economy principles with smart transportation, Igo combines the strengths of Uber carpooling model with public transit systems to create a low cost high coverage smart shuttle service. The theme of Igo is Equal Mobility Sharing the Future focusing on breaking down traditional transportation barriers to offer affordable reliable efficient and convenient shared shuttle services for low income communities thereby improving urban mobility equity.
- Project Duration
- Designed and developed from January to April 2023.
- Operation Flow
- The User Interface design of Igo is clean and intuitive, using green as the primary colour with black and white accents to emphasize sustainability and convey professionalism. Modular layouts and optimized visual flow enable users to easily access core functions like booking, route inquiries, and safety alerts, minimizing the learning curve. Additionally, intelligent interactions such as simple onboarding, smart icons, and route visualization maps ensure a smooth and convenient user experience.
- Patents
- Copyrights belong to Ambiwishes Technology, 2024
- Team Members
- Zilian Li
- Image Credits
- Ambiwishes Technology
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