Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2025
Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
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- Verified Award Winner
- Verify Award Status for #170644
The Design
About Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ
ଗୋଲ୍ଡେନ ସିଜନ୍ସ ବ୍ରିକ୍ ହେଉଛି ସଙ୍କୁଚିତ ପୁ-ଏର ଚା ଇଟା ପାଇଁ ଏକ ପ୍ୟାକେଜିଂ ଡିଜାଇନ। ବାହ୍ୟ ଆବରଣଟି ପ୍ରାଚୀନ-ଗଠନଯୁକ୍ତ ବିଶେଷ କାଗଜରେ ନିର୍ମିତ, ଯେଉଁଥିରେ ଡିବସ୍ଡ ମୋହର ଚିତ୍ର ଏବଂ ସୁନା ଫଏଲ ଷ୍ଟାମ୍ପିଂ ରହିଛି। ଭିତରେ, ସୁନା କାର୍ଡଷ୍ଟକ୍ ଏବଂ ଧୂସର ବୋର୍ଡରେ ନିର୍ମିତ ଏକ ଦୁଇ-ସ୍ତରୀୟ ଡ୍ରୟର ବାକ୍ସରେ ଅଠର ଗୋଟି ସୁନା-ଫଏଲରେ ଗୁଡ଼ା ଇଟା ରହିଛି, ପ୍ରତ୍ୟେକ ଟ୍ରେରେ ନଅଟି। ଯାତ୍ରା ସମୟରେ ଇଟାଗୁଡ଼ିକୁ ସୁରକ୍ଷା ଦେବା ପାଇଁ ଆଣ୍ଟି-ଶକ୍ ସ୍ଲଟ ରହିଛି। ପ୍ରତ୍ୟେକ ଇଟାର ଓଜନ ଚାରି ଗ୍ରାମ, ଯାହା ଚୀନା ଭାଷାରେ ଚାରି ଋତୁର ଶବ୍ଦ ସହିତ ମେଳ ଖାଏ। ଟ୍ରେଗୁଡ଼ିକ ବଦଳାଯୋଗ୍ୟ, ତେଣୁ ବାକ୍ସକୁ ପୁନଃ ଭରି ପୁନଃ ବ୍ୟବହାର କରାଯାଇପାରିବ।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Golden Seasons Brick ଚା ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
- Dimensions & Packaging
- 80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal.
- Tags
- Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials
- Production Technology
- Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details.
Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste. - Design Challenge
- Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
- Research
- Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
- Inspiration
- In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind.
Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel. - Project Duration
- Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
- Operation Flow
- Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage.
Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency. - Team Members
- Yin Peng
- Image Credits
- Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.
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