Go Training Institution ବ୍ରାଣ୍ଡିଂ

Press Kit

Unique Properties

This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.

Dimensions & Packaging

Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm

Tags

Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training

Production Technology

Digital printing, Laser engraving etc.

Design Challenge

Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.

Research

Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.

Inspiration

1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.

Project Duration

The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.

Operation Flow

The institution is a good place to see the achievement and feel the atmosphere.

Patents

There are no patents or copyrights in force at the moment.

Image Credits

Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang