Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2020
Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
- 29,798
- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ
ଶିନ୍ ୟୋଉ ରାନ୍ ବାଇଜିୟୁ ହେଉଛି ଏକ ରାଶିଚକ୍ର ବର୍ଷ ପାଇଁ ପ୍ରକାଶିତ ଏକ ଚୀନ୍ ମଦ ପାଇଁ ଏକ ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍। ମୁଖ୍ୟ ଦୃଶ୍ୟ ଚିତ୍ର ଚୀନା କ୍ୟାଲିଗ୍ରାଫିକୁ ଭୂଦୃଶ୍ୟ ଚିତ୍ରକଳା ସହିତ ଯୋଡ଼େ। କ୍ୟାଲିଗ୍ରାଫିର ସାହସୀ ରୂପରେଖା ଚିତ୍ରର ସ୍ଥାନଗତ ଗଭୀରତା ଓ ସୂକ୍ଷ୍ମ ବିବରଣୀ ସହିତ ମିଶ୍ରିତ ହୋଇଛି, ତେଣୁ ଏହି ଦୁଇଟି କଳାରୂପ ଏକ ଚିତ୍ର ଭାବରେ ପ୍ରତୀୟମାନ ହୁଏ। ବିଷୟବସ୍ତୁ ହେଉଛି ହାଇ, ଚୀନା ରାଶିଚକ୍ରରେ ଘୁଷୁରୀର ଚିହ୍ନ। ଚୀନା ସାଂସ୍କୃତିକ ଚରିତ୍ରକୁ ପ୍ରକାଶ କରିବା ପାଇଁ କାଗଜ, ସିରାମିକ୍ ଓ କାଠ ଏକାଠି ବ୍ୟବହୃତ ହୋଇଛି। ବାକ୍ସଟି ୧୮୦ ମିଲିମିଟର ଲମ୍ବ, ୧୫୦ ମିଲିମିଟର ଓସାର ଓ ୩୨୦ ମିଲିମିଟର ଉଚ୍ଚତାର।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Xin You Ran Baijiu ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: ମଦ ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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