Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ରୌପ୍ୟପ୍ୟାକେଜିଂ· 2020
Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ
by Xiaomi
Client: Xiaomi
A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
Verified Award Winner
Verify Award Status for #90017The Design
About Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ
ମି ବ୍ୟାଣ୍ଡ ୩ ହେଉଛି ଏକ ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପାଇଁ ଏକ ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍। ଏହି ପ୍ୟାକେଜିଂ ଏକ ସରଳ ୩ ସଂଖ୍ୟାକୁ ମୁଖ୍ୟ ଦୃଶ୍ୟ ବିନ୍ଦୁ ଭାବରେ ବ୍ୟବହାର କରେ, ଯାହା ଏକ ଆଥଲେଟିକ୍ସ ଟ୍ରାକ୍ ଦ୍ୱାରା ପ୍ରେରିତ ଏକ ପ୍ୟାଟର୍ନ ଦ୍ୱାରା ଘେରାଯାଇଛି। ଏହି ପ୍ୟାଟର୍ନ ସମଗ୍ର ବକ୍ସ ଉପରେ ବ୍ୟାପିଥାଏ ଏବଂ ସରଳ ରେଖା ମାଧ୍ୟମରେ ସ୍ପୋର୍ଟର ଗତିକୁ ପ୍ରକାଶ କରେ। ବକ୍ସଟି କାଗଜରୁ ଡାଏ କଟ୍ ଏବଂ ଫୋଲ୍ଡ କରାଯାଇଛି, ଏବଂ ଏହାର ଉଚ୍ଚତା ୧୦୮ ମିଲିମିଟର, ଲମ୍ବ ୭୫ ମିଲିମିଟର ଏବଂ ଓସାର ୩୨ ମିଲିମିଟର। ବିଭିନ୍ନ ରଙ୍ଗ ବିଭିନ୍ନ ସଂସ୍କରଣକୁ ଚିହ୍ନଟ କରେ। ଏହି ସିରିଜ୍ ରିଟେଲ ସେଲ୍ଫ ଉପରେ ଦୃଶ୍ୟମାନ ରହିବା ପାଇଁ ଏକ ସମାନ ଡିଜାଇନ୍ ବଜାୟ ରଖେ।
The Recognition
About the A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର
Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ A' Design Award ରୌପ୍ୟ ପୁରସ୍କାରର ବିଜେତା, ସୁନ୍ଦର, ମହାନ ଓ ପ୍ରଭାବଶାଳୀ ଉଚ୍ଚସ୍ତରୀୟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅସାଧାରଣ ଭାବେ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ରୌପ୍ୟ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ଉତ୍କୃଷ୍ଟ ଦକ୍ଷତା, ପ୍ରତିଭା ଓ ସୂକ୍ଷ୍ମଦୃଷ୍ଟି ଦର୍ଶାଉଥିବା ଅତ୍ୟନ୍ତ ଉଜ୍ଜ୍ୱଳ ଓ ଅତିଶୟ ସୃଜନାତ୍ମକ କୃତି। Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ ଏକ ଚମତ୍କାର, ଆଦର୍ଶ କୃତି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ଗଭୀର ଭାବେ ନବସୃଜନଶୀଳ। A' Design Award ରୌପ୍ୟ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଏକ ଅତ୍ୟନ୍ତ ଉଲ୍ଲେଖନୀୟ, ପ୍ରଶଂସିତ ଉଦ୍ଭାବନ ଯାହା ଲାଭ ଦିଏ ଏବଂ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାର ସୀମାକୁ ଆଗକୁ ନିଏ। Mi Band 3 ସ୍ପୋର୍ଟ ବ୍ୟାଣ୍ଡ ପ୍ୟାକେଜିଂ ଏକ ସୃଷ୍ଟି ଯାହାକୁ ବ୍ୟାପକ ଭାବେ ଈର୍ଷା କରାଯାଏ, ଯାହା ଇଚ୍ଛାକୁ ଜାଗ୍ରତ କରେ, ସକାରାତ୍ମକ ଅନୁଭୂତି ଆଣେ ଏବଂ ବିସ୍ମୟ ଓ ଚମତ୍କାର ଜାଗ୍ରତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
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