Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ by Anjali Srikanth is a highly esteemed winner of the very prestigious 2020 A' Design Award ଲୌହ ପୁରସ୍କାର in ଇଣ୍ଟରଫେସ୍, ଇଣ୍ଟରାକ୍ସନ ଏବଂ ଉପଭୋକ୍ତା ଅନୁଭୂତି ଡିଜାଇନ୍ Competition Category.
ଲୌହଇଣ୍ଟରଫେସ୍· 2020
Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍
Client: Capgemini
A' Design Award ଲୌହ ପୁରସ୍କାର Winner in ଇଣ୍ଟରଫେସ୍ Category
- 15,663
- Verified Award Winner
- Verify Award Status for #96149
The Design
About Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍
ଏକ ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍, କ୍ରେଭ୍ ପ୍ରତ୍ୟେକ ଇଚ୍ଛା ପାଇଁ ଏକ ଉତ୍ତର ପ୍ରଦାନ କରେ | ଏକ ଏକୀଭୂତ ଖାଦ୍ୟ ସେବା, କ୍ରେଭ୍ ଉପଭୋକ୍ତାମାନଙ୍କୁ ରେସିପି ଏବଂ ରେଷ୍ଟୁରାଣ୍ଟ ସହିତ ସଂଯୋଗ କରେ, ଡାଇନିଂ ସଂରକ୍ଷଣର କାର୍ଯ୍ୟସୂଚୀ ନିର୍ଧାରଣ କରେ ଏବଂ ଏକ ସମ୍ପ୍ରଦାୟ ପ୍ରଦାନ କରେ ଯେଉଁଠାରେ ଉପଭୋକ୍ତାମାନେ ସେମାନଙ୍କର ଅଭିଜ୍ଞତା ବାଣ୍ଟିପାରିବେ | ଇଚ୍ଛା ଭିଜୁଆଲ୍ ବିଷୟବସ୍ତୁ ସହିତ ଏକ ପିନବୋର୍ଡ ଷ୍ଟାଇଲ୍ ଫଟୋ ଗ୍ରୀଡ୍ ଲେଆଉଟ୍ ବ features ଶିଷ୍ଟ୍ୟ | ସର୍ବନିମ୍ନ ଡିଜାଇନ୍ ଏବଂ ଉଜ୍ଜ୍ୱଳ ରଙ୍ଗ ମାଧ୍ୟମରେ, ଇଣ୍ଟରଫେସର ପ୍ରତ୍ୟେକ ସ୍କ୍ରିନ୍ ଉପଭୋକ୍ତା କାର୍ଯ୍ୟକଳାପକୁ ଉତ୍ସାହିତ କରୁଥିବାବେଳେ ସ୍ୱଚ୍ଛ କାର୍ଯ୍ୟକାରିତା ପ୍ରଦାନ କରିଥାଏ | କାହାର ରୋଷେଇରେ ଉନ୍ନତି ଆଣିବା, ନୂତନ ରୋଷେଇ ଆବିଷ୍କାର କରିବା, ଏବଂ ଏକ ସମ୍ପ୍ରଦାୟର ଏକ ଅଂଶ ହେବା ପାଇଁ ରନ୍ଧନ ବ୍ୟବହାର ଏବଂ ରନ୍ଧନ ଅନୁସନ୍ଧାନ ଏବଂ ଦୁ venture ସାହସିକ କାର୍ଯ୍ୟକୁ ଉତ୍ସାହିତ କରେ |
The Recognition
About the A' Design Award ଲୌହ ପୁରସ୍କାର
Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ A' Design Award ଲୌହ ପୁରସ୍କାରର ବିଜେତା, ଭଲ ଭାବେ ଡିଜାଇନ ହୋଇଥିବା ସୃଷ୍ଟିଗୁଡ଼ିକରୁ ଆଶା କରାଯାଉଥିବା ବୃତ୍ତିଗତ ଓ ଶିଳ୍ପଗତ ଆବଶ୍ୟକତା ପୂରଣ କରୁଥିବା ଭଲ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ଲୌହ ବିଜେତାମାନେ ସେମାନଙ୍କ ସୃଷ୍ଟିକର୍ତ୍ତାମାନଙ୍କର ମହାନ ଦକ୍ଷତା, ଉଚ୍ଚ ବିଶେଷଜ୍ଞତା, ବିଶେଷଜ୍ଞ ବୁଝାମଣା ଓ ସୃଜନାତ୍ମକ କ୍ଷମତା ପ୍ରଦର୍ଶନ କରନ୍ତି। Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ସୃଷ୍ଟି ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ବ୍ୟବହାରିକ ଓ ନବସୃଜନଶୀଳ। A' Design Award ଲୌହ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ ଶିଳ୍ପର ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଜ୍ଞାନ ଓ ପ୍ରତିଭା ସହ ଜଡ଼ିତ ସକ୍ଷମ ବୈଷୟିକ ବୈଶିଷ୍ଟ୍ୟ ଧାରଣ କରେ। Crave ମୋବାଇଲ୍ ଆପ୍ଲିକେସନ୍ ଏହାର ଯତ୍ନଶୀଳତା ପାଇଁ ସମ୍ମାନିତ ଏବଂ ବିଶ୍ୱକୁ ଏକ ଉତ୍ତମ ସ୍ଥାନ କରିବାରେ ସାହାଯ୍ୟ କରୁଥିବା ଜୀବନଯାପନ ମାନର ଉନ୍ନତି ପ୍ରଦାନ କରିବା ପାଇଁ ଡିଜାଇନ କରାଯାଇଛି।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
- Dimensions & Packaging
- The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
- Tags
- food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
- Production Technology
- Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
- Design Challenge
- An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
- Research
- The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
- Inspiration
- Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
- Project Duration
- Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
- Operation Flow
- The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
- Team Members
- Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya - Image Credits
- Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
