Problue Annual Posters Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Fotografia i Obróbka Zdjęć Competition Category.
SrebrnaFotografia· 2020
Problue Annual Posters Plakat
Client: JBBC Branding Consultancy
Srebrna Nagroda A' Design Award Winner in Fotografia Category
- 31,450
- Verified Award Winner
- Verify Award Status for #101059
The Design
About Problue Annual Posters Plakat
Problue Annual Posters to seria drukowanych plakatów stworzonych dla marki nurkowej. Każdy plakat przedstawia jednego modela ubranego jednocześnie w stylowe miejskie ubrania oraz strój nurkowy, dzięki czemu przejście między codziennym życiem a nurkowaniem staje się widoczne. Szaroniebieski kolor został zastosowany dla mężczyzny, aby podkreślić elegancję, a czerwień dla kobiety. Kamuflażowe płetwy nawiązują do ruchu miejskiego życia. Kontrasty zostały celowo zaaranżowane, takie jak szybkość i bezruch, codzienny ubiór i strój nurkowy, gładkość i ostrość. Każdy plakat ma wymiary 420 na 594 milimetry.
The Recognition
About the Srebrna Nagroda A' Design Award
Problue Annual Posters Plakat to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Problue Annual Posters Plakat ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Problue Annual Posters Plakat to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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