Kuniichi Opakowanie Żywnościowe by Katsunari Shishido

Kuniichi Opakowanie Żywnościowe by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 Złota Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

ZłotaOpakowania· 2020

Kuniichi Opakowanie Żywnościowe

by Katsunari Shishido

Client: Cocodoru

Złota Nagroda A' Design Award Winner in Opakowania Category

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Colors

The Design

About Kuniichi Opakowanie Żywnościowe

Tradycyjna japońska konserwowana żywność Tsukudani nie jest dobrze znana na świecie. Duszona potrawa na bazie sosu sojowego, będąca połączeniem różnych owoców morza i lądowych składników. Nowe opakowanie zawiera dziewięć etykiet zaprojektowanych w celu unowocześnienia tradycyjnych japońskich wzorów i wyrażenia właściwości składników. Nowe logo marki zostało zaprojektowane z myślą o kontynuacji tej tradycji przez następne 100 lat.

The Recognition

About the Złota Nagroda A' Design Award

Kuniichi Opakowanie Żywnościowe to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Kuniichi Opakowanie Żywnościowe ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Kuniichi Opakowanie Żywnościowe wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.