Beauty United Space Projekt wnętrza salonu by John Sun and Renee Zhu

Beauty United Space Projekt wnętrza salonu by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Złota Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

ZłotaWnętrza· 2020

Beauty United Space Projekt wnętrza salonu

by John Sun and Renee Zhu

Client: DDDD Creative Company

Złota Nagroda A' Design Award Winner in Wnętrza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beauty United Space Projekt wnętrza salonu

Beauty United Space to salon fryzjersko-kosmetyczny zlokalizowany w Wuhan w Chinach. Wnętrze o powierzchni około 220 metrów kwadratowych łączy w jednym miejscu usługi strzyżenia, stylizacji i makijażu. Główne kolory identyfikacji wizualnej marki wyznaczają poszczególne strefy i tworzą silne kontrasty kolorystyczne. Motywem przewodnim całej przestrzeni są abstrakcyjne elementy autobusu. Wśród zastosowanych materiałów znajdują się prefabrykowane panele lastryko, płytki cementowe, lustrzana i szczotkowana stal nierdzewna oraz formowane krzesła z tworzywa sztucznego. Strefy interaktywne i ekspozycje produktów pomagają odwiedzającym lepiej poznać markę.

The Recognition

About the Złota Nagroda A' Design Award

Beauty United Space Projekt wnętrza salonu to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Beauty United Space Projekt wnętrza salonu ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Beauty United Space Projekt wnętrza salonu wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging: About 220 square meters.
Tags: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits: Photographer: Sensor Images