Vitartissimi Natural Fragrance Opakowanie na świece by Suzhou SoFeng Culture Media Co., Ltd.

Vitartissimi Natural Fragrance Opakowanie na świece by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 Żelazna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

ŻelaznaOpakowania· 2020

Vitartissimi Natural Fragrance Opakowanie na świece

by Suzhou SoFeng Culture Media Co., Ltd.

Client: Vitartissimi

Żelazna Nagroda A' Design Award Winner in Opakowania Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitartissimi Natural Fragrance Opakowanie na świece

Vitartissimi Natural Fragrance to opakowanie zaprojektowane dla linii świec z naturalnymi olejkami eterycznymi. Projekt łączy białe pudełko z opaską. Pudełko nie zawiera żadnych nadruków – jedynie tłoczone logo i hasło reklamowe, natomiast wszystkie informacje o produkcie umieszczono na opasce. Gładka, biała powierzchnia pozwala na ponowne wykorzystanie pudełka do przechowywania w domu, co ograniczaczy powstawanie odpadów. Papier posiada certyfikat i jest wykończony metodą hot stampingu. Sześcienna forma o wymiarach 82 na 82 na 100 milimetrów pozwala oszczędzać miejsce podczas transportu.

The Recognition

About the Żelazna Nagroda A' Design Award

Vitartissimi Natural Fragrance Opakowanie na świece to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Vitartissimi Natural Fragrance Opakowanie na świece ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Vitartissimi Natural Fragrance Opakowanie na świece cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching.
Dimensions & Packaging: Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process
Tags: Package, Aromatherapy, Candle, Nature, Life
Production Technology: A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
Design Challenge: The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
Research: The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
Inspiration: VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
Project Duration: The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
Team Members: Lu Jiayi, Art Director
Sha Feng, Creative Director
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019