3 Mobile Lifestyle Store Projektowanie wnętrz handlowych by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Srebrna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.
SrebrnaWnętrza· 2021
3 Mobile Lifestyle Store Projektowanie wnętrz handlowych
Client: IMO design
Srebrna Nagroda A' Design Award Winner in Wnętrza Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Projektowanie wnętrz handlowych
3 Mobile Lifestyle Store to projekt wnętrza handlowego dla marki sieci komórkowej w Hongkongu. Sklep zajmuje powierzchnię 150 metrów kwadratowych. Kontrastujące czarno-białe pasy przebiegają przez każdy zakątek przestrzeni. Szerokie ukośne linie kształtują liniowy pasek świetlny oraz wzór podłogi. Drewniane wykończenia dodają poczucia harmonii i prostoty. Strefa obsługi klienta wykorzystuje dźwiękochłonne przegrody z tkaniny inspirowane fotelami samolotowymi pierwszej klasy. Zamknięta pracownia z ruchomymi szklanymi przegrodami służy do prowadzenia szkoleń i może otwierać się na strefę sprzedaży podczas wydarzeń.
The Recognition
About the Srebrna Nagroda A' Design Award
3 Mobile Lifestyle Store Projektowanie wnętrz handlowych to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. 3 Mobile Lifestyle Store Projektowanie wnętrz handlowych ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. 3 Mobile Lifestyle Store Projektowanie wnętrz handlowych to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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