Cascahuin Butelka na tequilę by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
SrebrnaOpakowania· 2021
Cascahuin Butelka na tequilę
Client: Tequila Cascahuín
Srebrna Nagroda A' Design Award Winner in Opakowania Category
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- Verified Award Winner
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The Design
About Cascahuin Butelka na tequilę
Cascahuin to butelka zaprojektowana z myślą o tequili. Wylew, pierścień i szyjka butelki zostały zmodyfikowane tak, aby system zamknięcia współpracował z korkiem. Ikona marki została naniesiona w wysokim reliefie na szyjce, co nadaje opakowaniu charakterystyczną pieczęć. Szklane naczynie produkowane jest metodą formowania z rozdmuchiwaniem, przy użyciu szkła sodowo-wapniowego jako materiału bazowego. Korek wykonano z wyselekcjonowanych naturalnych granulek korka barwionych roślinnymi pigmentami klasy spożywczej. Butelka ma wymiary 70 na 70 na 260 milimetrów. Projekt czerpie inspirację z przedhiszpańskiego rzemiosła, materiałów oraz odczytywania gwiazd.
The Recognition
About the Srebrna Nagroda A' Design Award
Cascahuin Butelka na tequilę to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Cascahuin Butelka na tequilę ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Cascahuin Butelka na tequilę to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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