BFC Super Experience Center Projektowanie wnętrza salonu wystawowego by Gustaf Kan

BFC Super Experience Center Projektowanie wnętrza salonu wystawowego by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Srebrna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

SrebrnaWnętrza· 2021

BFC Super Experience Center Projektowanie wnętrza salonu wystawowego

by Gustaf Kan

Client: Forte Group Wuhan Company

Srebrna Nagroda A' Design Award Winner in Wnętrza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BFC Super Experience Center Projektowanie wnętrza salonu wystawowego

BFC Super Experience Center to salon sprzedaży i wnętrze handlowe w Wuhan, w Chinach. Przestrzeń obejmuje 4380 metrów kwadratowych rozłożonych na trzech kondygnacjach. Rdzeń układu tworzy atrium teatralne z otwartymi bryłami i łączącymi je galeriami. Powierzchnie zostały ukształtowane poprzez fałdowanie i fragmentację, z wykorzystaniem szkła, luster, płyt metalowych o lustrzanym wykończeniu, siatki metalowej oraz ekranów LED. Media cyfrowe, instalacje interaktywne oraz oświetlenie prowadzą zwiedzających wzdłuż trasy komunikacyjnej. Wnętrze prezentuje w pierwszej kolejności treści związane ze stylem życia, a dopiero w drugiej sprzedaż nieruchomości.

The Recognition

About the Srebrna Nagroda A' Design Award

BFC Super Experience Center Projektowanie wnętrza salonu wystawowego to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. BFC Super Experience Center Projektowanie wnętrza salonu wystawowego ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. BFC Super Experience Center Projektowanie wnętrza salonu wystawowego to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensions & Packaging: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Design Challenge: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Research: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Project Duration: This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Team Members: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Image Credits: Photographer Boris Shiu