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Podo Aparat fotograficzny by Chuntze Cheng

Podo Aparat fotograficzny by Chuntze Cheng is a highly esteemed winner of the very prestigious 2021 Żelazna Nagroda A' Design Award in Sprzęt Fotograficzny Competition Category.


ŻelaznaSprzęt Fotograficzny· 2021

Podo Aparat fotograficzny

by Chuntze Cheng

Client: Podo Labs, Inc.

Żelazna Nagroda A' Design Award Winner in Sprzęt Fotograficzny Category

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Verified Award Winner

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Colors

The Design

About Podo Aparat fotograficzny

Podo to kompaktowy aparat zaprojektowany do fotografowania bez użycia rąk. Podo ma wymiary 30 mm na 30 mm na 45 mm i waży 43 gramy. Nanoprzyczepna silikonowa nakładka na tylnej klapce umożliwia przymocowanie aparatu do ścian i innych powierzchni oraz jego zdejmowanie w celu wielokrotnego użytku. Klapka obraca się na przegubie kulowym, dzięki czemu aparat można ustawić pod niemal dowolnym kątem. Aplikacja mobilna łączy się przez Bluetooth i zapewnia podgląd na żywo, dzięki czemu każde ujęcie można skomponować przed rozpoczęciem nagrywania. 5-megapikselowy sensor oraz szerokokątny obiektyw szklany umożliwiają robienie zdjęć, nagrywanie wideo oraz tworzenie sekwencji poklatkowych.

The Recognition

About the Żelazna Nagroda A' Design Award

Podo Aparat fotograficzny to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Podo Aparat fotograficzny ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Podo Aparat fotograficzny cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Podo Camera is the world’s first stick & shoot camera that takes hands-free photos to the next level! Stick Podo Camera anywhere using its special nano-adhesive backing and control it with an app.
Dimensions & Packaging
Dimensions: 30 mm x 30 mm x 45 mm
Weight: 43 g
Sensor: 5 MP (2.2 μm pixels)
Video: 720p 30fps
Lens: 90° wide-angle, glass
Memory: 8 GB
8-LED ring
Bluetooth 4.2 LE + Classic
Accelerometer
Rechargeable battery (up to 1.5 hrs. video)
Tags
Camera, Selfie, Travel, Bluetooth, Video, Gadget, Photo, Time-lapse, Accessory, Mobile
Production Technology
Improved design process based on lessons learned from previous product iterations.
Injection molding with
Design Challenge
The ball-join mechanical design was challenging because it needed to allow 360-degree movement for the back flap and incorporate with the overall aesthetics. The form factor of the device was difficult to achieve. We had to minimize the device and keep the aesthetics friendly by applying curvatures on all surfaces while keeping heat dissipation, electronics, and a battery in mind. Material selections of the back flap and light pipe were time consuming because there were many iterations and trials to achieve the desired results. The Bluetooth live preview and image/video transfer speed were quite challenging because there was no off-the-shelf solution available on the marketplace. We had to write our own Bluetooth Host firmware stack in order to achieve easy connectivity and fast transfer speeds.
Research
UX research. To develop a handsfree pocket size camera with an intuitive user interface. Observational trials, survey, focus group studies, and simulations. Cameras, questionnaire, Solidworks, Microsoft Office, TracePro. Travel gurus, influencers, tech writers, target audiences. To define a way to improve the selfie-taking camera experience. We realized that people dislike selfie sticks due to their limitations, and also they are banned in many public locations. We push the selfie taking experience to the next level and open up more creative potential.
Inspiration
While working together on another project we often took pictures with the team. We got tired of someone always getting left out of photos and needing cables to transfer data from our colleague's DSLR. We wanted something much more versatile and easy to use, so we made it!

Podo represents our passion, our team’s grit, and our conviction that technology should be fun and simple.
Project Duration
The project started in June 2015 in San Francisco, USA and finished in January 2017. It was crowdfunded on Kickstarter, sold via online channels, and distributed in Urban Outfitters, Nordstrom, and various popup retailers worldwide.
Operation Flow
Step 1: Charge for at least 1 hour.
Step 2: Install the Podo app for Android or iOS.
Step 3: Rotate back flap and remove protective film on sticky pad.
Step 4: Stick securely to a wall and use the app to shoot!
The app provides a live preview stream over Bluetooth so you can set up the shot from any angle. Podo is easy to place in various locations for time-lapse and security purposes.
Patents
Patented, Patent No. WO 2015/038646 A1, Edmond Lee and Jae Hoon Choi, Samuel Pullman, 2015, International Patent.
Trademark (2015) Podo Labs Inc.
Team Members
Chuntze Cheng
Edmond Lee
Jae Hoon Choi
Samuel Pullman
John Fitzpatrick
Image Credits
Podo Labs Inc. All rights reserved.

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