Deng Long Ji Opakowanie na wino by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Brązowa Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
BrązowaOpakowania· 2021
Deng Long Ji Opakowanie na wino
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
Brązowa Nagroda A' Design Award Winner in Opakowania Category
Verified Award Winner
Verify Award Status for #119519The Design
About Deng Long Ji Opakowanie na wino
Deng Long Ji to projekt opakowania na wino, stworzony dla chińskiej marki win. Kształt butelki nawiązuje do tradycyjnej chińskiej latarni, formy kojarzonej z dobrobytem i celebracją. Nakrętka butelki zdobiona jest wzorem inspirowanym chińską kratą okienną. Pudełko prezentowe wykonane jest z zdobionego akrylu wypalanego ogniowo, a butelka z zdobionego szkła wypalanego ogniowo. Wymiary pudełka wynoszą 109,02 na 109,02 na 280,5 milimetra. Projekt przedstawia wino poprzez pryzmat współczesnej chińskiej estetyki i ma na celu zmianę powszechnego postrzegania wina jako produktu wyłącznie zachodniego.
The Recognition
About the Brązowa Nagroda A' Design Award
Deng Long Ji Opakowanie na wino to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Deng Long Ji Opakowanie na wino ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Deng Long Ji Opakowanie na wino znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
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