Noxx Bottle Design Opakowanie by Res Zinniker

Noxx Bottle Design Opakowanie by Res Zinniker is a highly esteemed winner of the very prestigious 2021 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

SrebrnaOpakowania· 2021

Noxx Bottle Design Opakowanie

by Res Zinniker

Client: Eisbock Brewery Zug, Switzerland

Srebrna Nagroda A' Design Award Winner in Opakowania Category

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Verified Award Winner
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Colors

The Design

About Noxx Bottle Design Opakowanie

Nowo założony browar Eisbock poprosił projektanta graficznego i ilustratora Res Zinnikera o zaprojektowanie opakowania. Punktem wyjścia była nazwa Noxx oraz czarna butelka. Projekt wydrukowano bezpośrednio na szkle, a dla każdego wariantu wybrano specjalny kolor oprócz bieli. Ciemny jak noc (Noxx) – powstała seria z niesamowitymi stworzeniami pobudzającymi wyobraźnię.

The Recognition

About the Srebrna Nagroda A' Design Award

Noxx Bottle Design Opakowanie to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Noxx Bottle Design Opakowanie ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Noxx Bottle Design Opakowanie to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.
Dimensions & Packaging: Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.
Tags: Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures
Production Technology: Screen printing on glass.
Design Challenge: The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.
Research: In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.
Inspiration: H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.
Project Duration: The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.
Operation Flow: The packaging must immediately attract attention and stick with the consumer as name and appearance.