Cala di Seta Etykiety Na Wino by Giovanni Murgia

Cala di Seta Etykiety Na Wino by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 Brązowa Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

BrązowaOpakowania· 2022

Cala di Seta Etykiety Na Wino

by Giovanni Murgia

Client: Cantina di Calasetta - Cala di Seta

Brązowa Nagroda A' Design Award Winner in Opakowania Category

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Colors

The Design

About Cala di Seta Etykiety Na Wino

Projekt opakowania przedstawia wina jako elementy unikalne i identyfikujące, związane z miejscem, w którym się urodziły, ale skierowane w stronę świata. Atrakcją są młode, kolorowe i łatwe do interpretacji wina, skierowane do niezaangażowanej grupy docelowej, ale poszukującej produktów wysokiej jakości. Z tego powodu projekt charakteryzuje się kolorowym, minimalistycznym i wyrafinowanym wyglądem, w którym wyróżnia się projekt latarni morskiej, wykonany z prostej, ale wyrazistej grafiki i ozdobiony kolorowymi blachami oraz trójwymiarowym efektem reliefu Braille'a, który symuluje morze.

The Recognition

About the Brązowa Nagroda A' Design Award

Cala di Seta Etykiety Na Wino to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Cala di Seta Etykiety Na Wino ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Cala di Seta Etykiety Na Wino znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensions & Packaging: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tags: wine, carignano, label, sardinia, italy, minimalism
Production Technology: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Design Challenge: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Research: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiration: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Project Duration: The project started in February 2021 in Sassari anche finished in April 2021.
Operation Flow: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Team Members: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Image Credits: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene