Have a Nice Can Opakowanie żywności by Kaoru Mizuno - Mother Inc.

Have a Nice Can Opakowanie żywności by Kaoru Mizuno - Mother Inc. is a highly esteemed winner of the very prestigious 2022 Złota Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

ZłotaOpakowania· 2022

Have a Nice Can Opakowanie żywności

by Kaoru Mizuno - Mother Inc.

Client: Irom Inc

Złota Nagroda A' Design Award Winner in Opakowania Category

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Colors

The Design

About Have a Nice Can Opakowanie żywności

Have a Nice Can to projekt opakowania dla marki ręcznie wytwarzanych konserw z owoców morza. Seria obejmuje pojedynczą banderolę, torbę prezentową na trzy puszki oraz pudełka prezentowe na sześć, dziewięć i dwanaście puszek. Uchwyt torby prezentowej wykonano ze sznura przywołującego skojarzenia z portem rybackim. Pudełka prezentowe łączą jaskrawy pomarańcz symbolizujący słońce z błękitem symbolizującym morze. Ilustracje ryb nadrukowano po obu stronach banderoli, dzięki czemu wzór kontynuuje się, gdy opakowania ustawione są obok siebie, tworząc ekspozycję sklepową. Zastosowano certyfikowany papier przyjazny środowisku, a puszki pozostawiono bez etykiet, aby można je było łatwo poddać recyklingowi.

The Recognition

About the Złota Nagroda A' Design Award

Have a Nice Can Opakowanie żywności to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Have a Nice Can Opakowanie żywności ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Have a Nice Can Opakowanie żywności wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used not only for package, but also as a store display which direct the boundless sea.
Dimensions & Packaging: Environmentally friendly paper is used for the packaging.
The cans are unlabeled so that they can be easily recycled and can be directly cooked.
Tags: canned food, packaging,
Production Technology: The package consists of an individual packaging sleeve, a gift bag of 3 cans, a gift box of 6 cans, 9 cans and12 cans, and environmentally friendly paper is used for them as much as possible.
For example, a packaging sleeve and gift bag use paper made of FSC material certified, and paper of box uses the "Green Aid Paper Series," which is originally set by a Japanese paper manufacturer for the purpose of reducing the environmental burden.
Design Challenge: The appearance, paper and texture of the package that conveys the brand's high-quality ingredients and careful work.
Research: The client runs a restaurant, and the corona pandemic is affecting store sales.
We aim to regain sales by providing new services in the style of canning that suits the new lifestyle of stay home.
When the store is open, 3cans of package is available so that customers who come to the store can easily take it home, and when it is difficult to visit the store, 9 cans or 12 cans of packages can be purchased online as a gift for yourself or your friends without worrying about cans weight and infection. They are currently keeping strong sales.
Inspiration: Package design for handmade craft canning brand which is created by Japanese seafood restaurant. The handle of the gift bag uses a rope that resembles a fishing port.
The gift box is made up of bright orange (sun) and blue (sea).Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side.
So this arrangement can be used as a store display which direct the boundless sea.
Project Duration: The project lasts about 1 year, designed and produced in Japan.
Operation Flow: The package consists of individual packaging sleeve, gift bag of 3 , gift box of 6, 9 and12.
A Handle of gift bag uses a rope that resembles a fishing port.
Gift boxes are made up of bright orange (sun) and blue (sea).
Can body has no decorations and labelling so that it can be used over direct heat at home or camping.
Since fish illustrations are placed in both side of package sleeve, they can be connected the patterns endlessly by arranging them side by side so they can use as a store display which direct the boundless sea.
Team Members: Kaoru Mizuno
Image Credits: MOTHER Inc.