Azure City Centrum Marketingowe by Baobing Cai

Azure City Centrum Marketingowe by Baobing Cai is a highly esteemed winner of the very prestigious 2022 Żelazna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

ŻelaznaWnętrza· 2022

Azure City Centrum Marketingowe

by Baobing Cai

Client: Cai Baobing

Żelazna Nagroda A' Design Award Winner in Wnętrza Category

7,143

Verified Award Winner

Verify Award Status for #128135

View at A' Design Award Press Release Award Badge

Colors

The Design

About Azure City Centrum Marketingowe

Azure City to wnętrze centrum marketingowego znajdującego się w Jinan, w Chinach, zajmujące powierzchnię 1200 metrów kwadratowych. Przestrzeń obejmuje lobby, strefę przejścia artystycznego, strefę modeli architektonicznych oraz strefę rozmów. Proste kolory, światło i cień zacierają granice między poszczególnymi obszarami, tworząc otwarte odczucie wizualne. Profilowany metal o gładkich liniach zdobi lobby. Kręcone schody łączą lobby z innymi strefami, a kryształowe lampy opadają wzdłuż ich krzywizny. Sufit strefy modeli wykonany jest z niebieskiego szkła kryształowego. Motywem przewodnim jest niebo, czystość, niski poziom emisji dwutlenku węgla oraz zdrowie.

The Recognition

About the Żelazna Nagroda A' Design Award

Azure City Centrum Marketingowe to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Azure City Centrum Marketingowe ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Azure City Centrum Marketingowe cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Azure City Marketing Center sits in Jinan, a sprawling city known for its many natural springs in Shandong province of Eastern China. Its overall design, combined with the community living vision of Azure City, sustains the simple yet impressive style so as to create an immersive visiting experience. It also gives people a feeling of closeness and gentleness as well as reflects the low-carbon, green and healthy brand concept of Azure City.
Dimensions & Packaging: Covering a total space of 1,200m2, the Azure City Marketing Center includes a lobby, an art transition area, an architectural model area, a chatting area, etc.
Tags: Light and shadow, spiral staircase, special-shaped metal
Production Technology: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling. A shaped metal with smooth lines, simple colors decorates the lobby area to show texture and highlight practical uses. With the passage of light and shadow, the static space becomes more fluid and transparent. A revolving staircase, which considers visitors’ aesthetic, emotional appeal and behavior through the use of curves and straight lines, links the lobby to other areas. The shape of the revolving staircase also resembles a beating musical melody, in which a series of crystal lights fall down, embodying owners' longing for a better life in the future. The ceiling of the architectural model area is installed with light and transparent blue crystal glasses, which adds a bit of dynamism to the space. The center maintains a bright atmosphere full of sunlight and air, in which every person can feel comfortable. The design has shown the brand’s position of being high-end and simple as well as conveyed the vision of life in the future.
Design Challenge: The essence of the design is to show an high-end feeling through simple color combinations, and the use of light, shadow and decorations in the space. It blurs the boundaries between every area in the building to realize interaction and create an ethereal visual feeling.
Research: Rather than piling up elements, an excellent design should be based on a comprehensive study of the space, dimension, shape, light, texture, material, color, etc. to embody people’s experience and spiritual feelings.
Inspiration: As Jinan is connected by an efficient and convenient transportation network and the Center is surrounded by plenty of picturesque and idyllic parks, the designers combined modern art techniques with the theme of “sky, purity, low-carbon and health" in the space design of the center to create an immersive visiting experience.
Project Duration: April 2021
Operation Flow: Designers have also given full play to the principles of light flow, reflection and projection to highlight the rhythm of the space, which fits perfectly with the theme of Azure City. The chatting area is not separated from the architectural model area to meet the interaction needs of the two spaces and creates an ethereal visual feeling. The seating area adopts curved sofa elements to blend with the building in a bid to form a harmonious and relaxed conversation space and atmosphere. The space are connected in a smooth and dynamic way, making the visiting experience better. And the building will be transformed into a center of other functions when the sales phase comes to an end.
Team Members: Cai Baobing