Future of Banking Objaśniająca Animowana Grafika by Moree Wu

Future of Banking Objaśniająca Animowana Grafika by Moree Wu is a highly esteemed winner of the very prestigious 2022 Srebrna Nagroda A' Design Award in Projektowanie Filmów, Wideo i Animacji Competition Category.

SrebrnaFilm· 2022

Future of Banking Objaśniająca Animowana Grafika

by Moree Wu

Client: Julius Baer

Srebrna Nagroda A' Design Award Winner in Film Category

45,103
Verified Award Winner
Verify Award Status for #128313

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Future of Banking Objaśniająca Animowana Grafika

Pani Wu stworzyła ten film dla Juliusa Baera, aby wyjaśnić potencjalnemu inwestorowi metodę działania nowego produktu cyfrowego. Od koncepcji, scenorysu, projektu ramek stylistycznych po animację – odkryła, jak zwizualizować różnicę między intensywnym przepływem pracy, cyfryzacją i nową erą. Dodała metafory wizualne, aby zwiększyć wyjątkowość. Do stworzenia filmu zawierającego przejrzystą narrację i atrakcje wizualne wykorzystano kreatywne myślenie i techniki. Ten film pokazał piękną przyszłość, jaką przyniesie nowy produkt cyfrowy.

The Recognition

About the Srebrna Nagroda A' Design Award

Future of Banking Objaśniająca Animowana Grafika to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Future of Banking Objaśniająca Animowana Grafika ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Future of Banking Objaśniająca Animowana Grafika to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Dimensions & Packaging: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Tags: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Production Technology: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Design Challenge: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Research: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiration: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Project Duration: The project started in December 2019 in New York and finished in March 2020 in New York.
Operation Flow: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Team Members: Moree Wu
Image Credits: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.