Toji Pudełko na Świecę by Xiaoman Fu is a highly esteemed winner of the very prestigious 2022 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

SrebrnaOpakowania· 2022

Toji Pudełko na Świecę

by Xiaoman Fu

Client: 3Dollar Design Studio

Srebrna Nagroda A' Design Award Winner in Opakowania Category

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Colors

The Design

About Toji Pudełko na Świecę

Toji to pudełko opakowaniowe stworzone z myślą o świecach. Łukowe wycięcie na przedniej części pudełka zwiększa widoczny obszar ilustracji umieszczonej w środku, dzięki czemu część historii można zobaczyć jeszcze przed otwarciem pudełka. Pudełko wykonano z 1000-gramowego kartonu z matowym wykończeniem, wypukłym reliefem na górze oraz złoceniem na wewnętrznej ilustracji. Głównymi kolorami są niskonasycone odcienie niebieskiego, różowego, żółtego i pomarańczowo-brązowego, dobrane odpowiednio do różnych historii. Pudełko otwiera się od góry, a świeca umieszczona jest w jego dolnej części. Każde pudełko ma wymiary 100 na 100 na 120 milimetrów.

The Recognition

About the Srebrna Nagroda A' Design Award

Toji Pudełko na Świecę to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Toji Pudełko na Świecę ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Toji Pudełko na Świecę to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Dimensions & Packaging: Width 100mm x Depth 100mm x Height 120mm
Tags: Candle,Package,Label,Box,Brand Identity
Production Technology: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Design Challenge: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Research: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspiration: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Project Duration: The project started in June 2021 and finished in September 2021 in Xiamen.
Operation Flow: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Team Members: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Image Credits: Image credit: Moon Away Studio / Petrel