WWI Cultural Trail Przewodnik, Mapa by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 Żelazna Nagroda A' Design Award in Druk Competition Category.
ŻelaznaDruk· 2022
WWI Cultural Trail Przewodnik, Mapa
Client: Emanuela Spedicato, SeTe srl
Żelazna Nagroda A' Design Award Winner in Druk Category
Verified Award Winner
Verify Award Status for #136363The Design
About WWI Cultural Trail Przewodnik, Mapa
Szlak Kulturowy I Wojny Światowej to przewodnik z rozkładaną mapą górskiego szlaku we włoskich Alpach. Książka liczy 94 strony i ma wymiary 185 na 235 milimetrów. Złożona kartka na ostatniej stronie zawiera mapę w skali 1:25000, która po rozłożeniu ma wymiary 700 na 700 milimetrów. Osiem etapów szlaku opisano wraz z informacjami o długości, wysokości i czasie przejścia. Stare fotografie, wiersze i krótkie teksty przywołują wspomnienia z czasów I Wojny Światowej w tych samych górach. Ciemnozielona paleta kolorów oraz czcionki w stylu maszynowym nadają publikacji odpowiedni, historyczny charakter. Podczas wędrówki turyści mogą zabrać ze sobą jedynie lekką mapę.
The Recognition
About the Żelazna Nagroda A' Design Award
WWI Cultural Trail Przewodnik, Mapa to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. WWI Cultural Trail Przewodnik, Mapa ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu WWI Cultural Trail Przewodnik, Mapa cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensions & Packaging
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Production Technology
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Design Challenge
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Research
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Project Duration
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Operation Flow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patents
- ©Emanuela Spedicato 2021
- Team Members
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
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