By Beth Opakowanie Suplementu Kolagenowego by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Złota Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
ZłotaOpakowania· 2022
By Beth Opakowanie Suplementu Kolagenowego
Client: Depot Creative
Złota Nagroda A' Design Award Winner in Opakowania Category
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The Design
About By Beth Opakowanie Suplementu Kolagenowego
Agencja otrzymała zlecenie stworzenia systemu identyfikacji wizualnej oraz projektu opakowania, w tym statku szytego na miarę dla tego luksusowego atelier. Tam, gdzie było to możliwe, wszystkie materiały zostały wybrane w oparciu o ich walory środowiskowe, począwszy od wykorzystania odpadów pokonsumenckich, papierów FSC i atramentów na bazie soi. W opakowaniu wykorzystano paletę barw obejmującą ciemnozielone i jasne pastelowe odcienie, wysokiej jakości materiały, struktury i subtelne wykończenia nadruków, aby stworzyć namacalne poczucie luksusu i prestiżu.
The Recognition
About the Złota Nagroda A' Design Award
By Beth Opakowanie Suplementu Kolagenowego to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. By Beth Opakowanie Suplementu Kolagenowego ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. By Beth Opakowanie Suplementu Kolagenowego wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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