Valenlime Opakowanie by Wallrus Design Studio

Valenlime Opakowanie by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Brązowa Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.

BrązowaOpakowania· 2022

Valenlime Opakowanie

by Wallrus Design Studio

Client: Valenlime Co.

Brązowa Nagroda A' Design Award Winner in Opakowania Category

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Verified Award Winner

Verify Award Status for #139844

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Valenlime Opakowanie

Valenlime to projekt opakowania na orzechy i suszone owoce, które nie zawierają cukru ani dodatków. Opakowanie ma wymiary 110 mm szerokości, 27,2 mm głębokości i 115 mm wysokości. Taki rozmiar został wybrany, aby ułatwić przenoszenie oraz w pełni wykorzystać pojemność kontenera transportowego, co zmniejsza śad węglowy transportu. Jaskrawe kolory ecoline oraz nadrukowane ilustracje owoców zastępują fotografie. Przezroczyste okienko odsłania rzeczywiste suszone owoce znajdujące się wewnątrz, a konopna nić biegnąca wzdłuż krawędzi łączy ilustrację z zawartością.

The Recognition

About the Brązowa Nagroda A' Design Award

Valenlime Opakowanie to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Valenlime Opakowanie ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Valenlime Opakowanie znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar