Forte Forte Roma Projekt wnętrza sklepu detalicznego by Robert Vattilana

Forte Forte Roma Projekt wnętrza sklepu detalicznego by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 Żelazna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

ŻelaznaWnętrza· 2022

Forte Forte Roma Projekt wnętrza sklepu detalicznego

by Robert Vattilana

Client: Forte Forte

Żelazna Nagroda A' Design Award Winner in Wnętrza Category

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Colors

The Design

About Forte Forte Roma Projekt wnętrza sklepu detalicznego

Forte Forte Roma to projekt wnętrza sklepu odzieżowego w Rzymie. Powierzchnia całkowita wynosi 71 metrów kwadratowych, z czego 53 metry kwadratowe przypadają na przestrzeń sprzedażową. Zielony onyks z Afganistanu, przycięty w duże, symetryczne bloki i wykończony na matowo, pokrywa podłogi i ściany. Kaskada światła wyznacza obwód pomieszczenia. Panele z polerowanego mosiądzu, zagięte i połączone mosiężnymi przeszyciami, tworzą tylną ścianę. Białe sufity zdobią pochylone pasy oraz świetliste okrągłe otwory. Przymierzalnie posiadają mosiężne drzwi oraz wnętrza wykończone pikowanym aksamitem w kolorze szałwiowym.

The Recognition

About the Żelazna Nagroda A' Design Award

Forte Forte Roma Projekt wnętrza sklepu detalicznego to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Forte Forte Roma Projekt wnętrza sklepu detalicznego ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Forte Forte Roma Projekt wnętrza sklepu detalicznego cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensions & Packaging: Total net area m2 71; Sales area m2 53
Tags: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Research: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Project Duration: The project started in december 2019 in Rome and finished in october 2020
Operation Flow: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Team Members: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Image Credits: All photos credit: Danilo Scarpati Photographer