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Yinno Unico Wnętrze butiku by Linping Chen

Yinno Unico Wnętrze butiku by Linping Chen is a highly esteemed winner of the very prestigious 2023 Srebrna Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.


SrebrnaWnętrza· 2023

Yinno Unico Wnętrze butiku

by Linping Chen

Client: MMC Design

Srebrna Nagroda A' Design Award Winner in Wnętrza Category

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Verified Award Winner

Verify Award Status for #142344

Colors

The Design

About Yinno Unico Wnętrze butiku

Yinno Unico to wnętrze butiku o powierzchni 310 metrów kwadratowych, zlokalizowanego w Hangzhou w Chinach. Geometryczne formy zastępują konwencjonalne ścianki działowe i pełnią funkcje takie jak ekspozycja, przymierzanie i przechowywanie. Schody łączą dwie kondygnacje i rozszerzają się stopień po stopniu, tworząc wertykalny, rytmiczny akcent wizualny, który prowadzi odwiedzających na piętro. Odporny na ścieranie, bezspoinowy mikrocement imituje fakturę marmuru pentelickiego, wydłużając żywotność przestrzeni i ograniczając koszty realizacji. Czerwona, zakrzywiona stalowa wyspa kontrastuje w świetle oświetlenia z jasnymi powierzchniami.

The Recognition

About the Srebrna Nagroda A' Design Award

Yinno Unico Wnętrze butiku to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Yinno Unico Wnętrze butiku ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Yinno Unico Wnętrze butiku to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging
Project area: 310 sqaure meters
Type: Boutique Store
Tags
Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology
Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge
The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research
Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration
Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration
PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow
The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits
HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing

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