Bioo Lampa Biotechnologiczna by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Złota Nagroda A' Design Award in Projektowanie Filmów, Wideo i Animacji Competition Category.
ZłotaFilm· 2023
Bioo Lampa Biotechnologiczna
Client: Kutuko Studio S.L.
Złota Nagroda A' Design Award Winner in Film Category
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- Verified Award Winner
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The Design
About Bioo Lampa Biotechnologiczna
Bioo, biologiczny przełącznik. Lampa aktywowana poprzez dotknięcie rośliny spoczywającej na podświetlanej doniczce wykonanej z trwałych materiałów, takich jak ceramika i korek. To Bioo lux, klejnot, który dał możliwość tworzenia sztuk wizualnych i kreatywności o dużym wpływie, odpowiadającej innowacjom i technologii tej nowej premiery. Od początku cel był jasny – stworzyć efektowne, eleganckie i estetyczne wideo.
The Recognition
About the Złota Nagroda A' Design Award
Bioo Lampa Biotechnologiczna to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Bioo Lampa Biotechnologiczna ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Bioo Lampa Biotechnologiczna wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- Production Technology
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Design Challenge
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Research
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Inspiration
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Project Duration
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Operation Flow
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio S.L.
- Team Members
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Image Credits
- Boutique Visual Kutuko Studio, Bioolux, 2021
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