Burton Chengdu Handel Detaliczny by Sa and Boo Studio

Burton Chengdu Handel Detaliczny by Sa and Boo Studio is a highly esteemed winner of the very prestigious 2023 Złota Nagroda A' Design Award in Projektowanie Wnętrz Competition Category.

ZłotaWnętrza· 2023

Burton Chengdu Handel Detaliczny

by Sa and Boo Studio

Client: SA and BOO Studio

Złota Nagroda A' Design Award Winner in Wnętrza Category

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Colors

The Design

About Burton Chengdu Handel Detaliczny

Od czasu do czasu zdarzają się stymulujące i twórcze chwile. Artysta ilustracyjny z zespołu narysował zestaw ilustracji przypominających komiks, aby przetłumaczyć instrukcję obsługi biegów śnieżnych i rozwój historii marki, badając historię marki i sieci społecznościowe w Chinach, aby sklep będący punktem orientacyjnym i możliwy do sfotografowania to kolejne wyzwanie, zespół projektowy ciężko pracuje nad połączeniem tradycyjnej chińskiej konstrukcji drewnianej z nowoczesną konstrukcją architektoniczną, a ostatecznym celem jest przywrócenie pamięci o historii marki w tej sprzecznej przestrzeni.

The Recognition

About the Złota Nagroda A' Design Award

Burton Chengdu Handel Detaliczny to laureat Złotej Nagrody A' Design Award, ogromnie prestiżowego wyróżnienia przyznawanego pierwszorzędnym, wspaniałym i znakomitym projektom. Laureaci Złotej Nagrody to niezwykle innowacyjne, wizjonerskie i olśniewające dzieła, które odzwierciedlają geniusz, mądrość i kunszt ich twórców. Burton Chengdu Handel Detaliczny ma być wysoko chwalonym, wyznaczającym trendy i monumentalnym wynalazkiem, który dostarcza bezprecedensowej wartości. Ten projekt nagrodzony Złotą Nagrodą A' Design Award to spektakularne, szanowane dzieło, które w znacznym stopniu przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Burton Chengdu Handel Detaliczny wywołuje intensywne uczucie pożądania, budzi pasję, zachęca do kreatywności i fascynuje nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Dimensions & Packaging: The interior area is 265 sqm, the facade area is about 210 sqm.
Tags: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Production Technology: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Design Challenge: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Research: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Inspiration: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Project Duration: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Operation Flow: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Team Members: Bonnie Liao
Lisa Liu
Pavel Zhu
Image Credits: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu