Douyin Aplikacja desktopowa by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Srebrna Nagroda A' Design Award in Projektowanie Interfejsów, Interakcji i Doświadczeń Użytkownika Competition Category.
SrebrnaInterfejs· 2023
Douyin Aplikacja desktopowa
by Douyin Experience Design Center
Client: Douyin Group
Srebrna Nagroda A' Design Award Winner in Interfejs Category
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- Verified Award Winner
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The Design
About Douyin Aplikacja desktopowa
Douyin PC to aplikacja desktopowa oraz interfejs internetowy służący do konsumpcji treści wideo na komputerach osobistych. Douyin PC został zaprojektowany z myślą o oglądaniu na dużym ekranie w warunkach domowych, w czasie wolnym i po pracy. Lewa nawigacja oferuje pionowe kanały, a strona z rekomendacjami otwiera się domyślnie. Użytkownicy mogą przełączać filmy, przewijając kółkiem myszy, oraz korzystać ze skrótów klawiszowych, aby polubić i zapisać treści w zakładkach. Obsługiwane są również zakupy podczas odtwarzania wideo oraz przekazywanie prezentów podczas transmisji na żywo. Adaptacyjny układ dopasowuje się do rozmiarów ekranów w systemach MacOS i Windows.
The Recognition
About the Srebrna Nagroda A' Design Award
Douyin Aplikacja desktopowa to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Douyin Aplikacja desktopowa ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Douyin Aplikacja desktopowa to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
- Dimensions & Packaging
- The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
- Tags
- Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
- Production Technology
- In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
- Design Challenge
- In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
- Research
- User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis. - Inspiration
- IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
- Project Duration
- The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
- Operation Flow
- The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
- Team Members
- Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren - Image Credits
- Pictures and videos are from the free resource website： http://pixabay.com/zh/
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