Kuwasawa Design School 2022 Przewodnik by Kazune Watanabe

Kuwasawa Design School 2022 Przewodnik by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 Srebrna Nagroda A' Design Award in Druk Competition Category.

SrebrnaDruk· 2023

Kuwasawa Design School 2022 Przewodnik

by Kazune Watanabe

Client: Kuwasawa Design School

Srebrna Nagroda A' Design Award Winner in Druk Category

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The Design

About Kuwasawa Design School 2022 Przewodnik

Przewodnik szkolny dla Kuwasawa Design School, pierwszej szkoły projektowania w Japonii. W ostatnich latach komunikacja online staje się coraz bardziej rozwinięta, a granica między rzeczywistością a wirtualnością staje się niewyraźna. W takiej sytuacji zespół projektowy wykorzystał możliwość projektowania poprzez wyrażenie tego, co uznawano za cyfrowe, za pomocą analogu (papier i druk). Na pierwszy rzut oka wygląda jak zwykła książka, jednak animacja działa po jej wyciągnięciu. Poradnik podzielony jest na osobne tomy, dzięki czemu można z niego korzystać na różne sposoby. Chcieli uzyskać cyfrową ekspresję za pomocą typografii.

The Recognition

About the Srebrna Nagroda A' Design Award

Kuwasawa Design School 2022 Przewodnik to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Kuwasawa Design School 2022 Przewodnik ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Kuwasawa Design School 2022 Przewodnik to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.