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Ax1 Strona Internetowa by Alisa Kalnitska

Ax1 Strona Internetowa by Alisa Kalnitska is a highly esteemed winner of the very prestigious 2023 Brązowa Nagroda A' Design Award in Strony Internetowe Competition Category.


BrązowaStrony Internetowe· 2023

Ax1 Strona Internetowa

by Alisa Kalnitska

Client: Ax1

Brązowa Nagroda A' Design Award Winner in Strony Internetowe Category

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Colors

The Design

About Ax1 Strona Internetowa

Cała koncepcja AX1 jest niestandardowa, mroczny motyw i niesamowite efekty wizualne całkowicie burzą stereotypy na ten temat. Interfejs serwisu jest monochromatyczny, jednak w efekcie w drugim bloku widoczne są jasne kolorowe plamy, podkreślające w ten sposób futuryzm i emocje, jakich doświadczają użytkownicy. Opracowano także unikalne chromowane trójwymiarowe obiekty. Odzwierciedlają metal techniki i luksusowy charakter projektu. Projekt jest przyjazny dla użytkownika i responsywny.

The Recognition

About the Brązowa Nagroda A' Design Award

Ax1 Strona Internetowa to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Ax1 Strona Internetowa ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Ax1 Strona Internetowa znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The whole concept is non-standard, the dark theme and incredible visual effects completely destroy the stereotypes about this topic. The site interface is monochrome, however in the effect, in the second block, bright colored spots can be seen, thus emphasizing the futurism and emotions that users experience. Unique chrome-plated three-dimensional objects have also been developed. They reflect the metal of the technique and the premium nature of the project. The design is user-friendly and responsive.
Dimensions & Packaging
The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags
web3, дизайнер Alice K, UX, UI, Website, Web design, Interface, Responsive, Crypto, Blockchain
Production Technology
UX/UI design: Figma; Image retouching: Adobe Photoshop; Development & animations: HTML, CSS, JavaScript
Research
To understand what the effects should be, it is necessary to feel the approach of blockchain systems and study the principles of their development. In addition, a survey was conducted among users who are familiar with the concept of «blockchain», and among users who are not familiar with the subject. The main questions were: «How can you describe the blockchain?» and «What emotions does this topic evoke?». This survey played a role in shaping the style of graphic elements.
Inspiration
In 2023 blockchain technologies continue to develop actively. Besides, they are increasingly used in various industries. These technologies provide users with many possibilities. Therefore, such a topic cannot but be of interest. In the work on the AX1 website, the main inspiration was precisely manufacturability. The purpose was to convey all the modernity, the speed of development and futurism. To do this, complex visual effects have been thought out and developed that arouse curiosity and capture the attention.
Project Duration
The project started in July 2022 in Ukraine. Published on the web in September 2022. Update February 2023 - until now.
Operation Flow
The site has a one-page structure with scrolling and easy navigation. Minimum of text description so as not to overload users. The founders of the AX1 organized the first incubator in this industry. Providing information and financial support for the development of interesting projects in the field of blockchain. To participate users can use the contacts to tell about their project and take part in the competition.
Team Members
Alisa Kalnitska

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